# Adidas — media coverage

Adidas was mentioned 257 times in 114 outlets across 21 countries over the last 12 months. 58% of that coverage was positive and 4% negative. 76% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 257 (281 all-time)
- Outlets (12 months): 114 in 21 countries
- Average sentiment: +0.432 (58% positive, 4% negative)
- PR / editorial: 61 PR · 196 editorial
- Sector: Fashion
- Also written as: Adidas AG, adidas Group, Three Stripes

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 4 |
| 2026-01 | 6 |
| 2026-02 | 85 |
| 2026-03 | 33 |
| 2026-04 | 5 |
| 2026-05 | 3 |
| 2026-06 | 24 |
| 2026-07 | 2 |
| 2026-08 | 93 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 26 |
| footyheadlines.com | 23 |
| highsnobiety.com | 23 |
| ad-hoc-news.de | 12 |
| hypebeast.com | 10 |
| runrepeat.com | 8 |
| merca20.com | 7 |
| sneakernews.com | 5 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 131 |
| DE | 48 |
| US | 44 |
| GB | 8 |
| JP | 4 |
| ES | 3 |
| FR | 3 |
| BR | 2 |
| RU | 2 |
| AU | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 145 |
| en | 91 |
| de | 10 |
| es | 5 |
| fr | 3 |
| pt | 2 |
| bg | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [FC Barcelona 27-28 Home Kit Leaked - Footy Headlines](https://www.footyheadlines.com/1953616915/fc-barcelona-27-28-home-kit-leaked.html) — footyheadlines.com, 2026-08-31, positive
- [Antonela Roccuzzo makes sporty look seriously luxe in NYC - HOLA](https://www.hola.com/us/fashion/20260831920942/antonela-roccuzzo-sporty-look-luxe/) — hola.com, 2026-08-31, positive
- [Anthony Edwards Debuts a Triple White adidas AE3 During Pre-Season Workouts - Sole Retriever](https://www.soleretriever.com/news/articles/adidas-ae-3-triple-white-preview) — soleretriever.com, 2026-08-31, positive
- [Exclusive: Adidas to Re-Release Liverpool 1990s Track Jacket - Footy Headlines](https://www.footyheadlines.com/7424251738/exclusive-adidas-to-re-release-liverpool-1990s-track-jacket.html) — footyheadlines.com, 2026-08-31, negative
- [Bad Bunny & adidas Drop a Stealthy Soccer Sneaker That’s Likely to Sell Out - Billboard](https://www.billboard.com/culture/product-recommendations/bad-bunny-adidas-f50-sneaker-where-to-buy-1236328835/) — billboard.com, 2026-08-31, negative
- [LEAKED: Adidas Was About to Upgrade Leeds United to Local Elite - Footy Headlines](https://www.footyheadlines.com/9265421465/leaked-adidas-was-about-to-upgrade-leeds-united-to-local-elite.html) — footyheadlines.com, 2026-08-31, positive
- [Coworking with Bryant Kohler - Marketing Brew](https://www.marketingbrew.com/stories/coworking-with-bryant-kohler) — marketingbrew.com, 2026-08-31, neutral
- [Club Football Is Back & adidas Is Ready With New Gear for the 26/27 Season - House of Heat°](https://houseofheat.co/adidas/club-football-26-27-gear) — houseofheat.co, 2026-08-31, positive

## Related brands

- [Nike](https://voilaiq.com/brand-catalog/nike.md)
- [Puma](https://voilaiq.com/brand-catalog/puma.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/adidas