# Airbnb — media coverage

Airbnb was mentioned 30 times in 11 outlets across 8 countries over the last 12 months. 30% of that coverage was positive and 7% negative. 90% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 30 (31 all-time)
- Outlets (12 months): 11 in 8 countries
- Average sentiment: +0.203 (30% positive, 7% negative)
- PR / editorial: 3 PR · 27 editorial
- Sector: Travel

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 1 |
| 2026-04 | 0 |
| 2026-05 | 2 |
| 2026-06 | 15 |
| 2026-07 | 1 |
| 2026-08 | 9 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 16 |
| businessinsider.com | 3 |
| itb.com | 3 |
| cnbc.com | 1 |
| emerce.nl | 1 |
| freemalaysiatoday.com | 1 |
| imsa.com | 1 |
| koreaherald.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 20 |
| DE | 3 |
| INT | 2 |
| CA | 1 |
| JP | 1 |
| KR | 1 |
| MY | 1 |
| NL | 1 |

## Share of voice among Travel peers (12 months)

| Brand | Mentions |
|---|---|
| United | 64 |
| Ryanair | 53 |
| Air Serbia | 38 |
| Emirates | 35 |
| British airways | 35 |
| Lufthansa | 35 |
| Wizz air | 30 |
| Airbnb | 30 |
| Leo Express | 24 |
| Booking.com | 19 |

## Recent coverage

- [Airbnb commits $1 million to environmental protection in Washington - Airbnb Newsroom](https://news.airbnb.com/airbnb-commits-1-million-to-environmental-protection-in-washington) — news.airbnb.com, 2026-08-24, positive
- [I moved to Japan with one suitcase and a carry-on. There are 3 things I'm glad I packed — and a few I wish I'd brought.](https://www.businessinsider.com/moving-to-japan-packing-list-mistakes-what-to-bring-2026-8) — businessinsider.com, 2026-08-21, neutral
- [Viator’s Updated Operator Agreement Formalizes a Power Shift in Experiences Pricing: Scoop](https://skift.com/2026/08/21/viators-updated-operator-agreement-formalizes-a-power-shift-in-experiences-pricing-scoop/) — skift.com, 2026-08-21, neutral
- [Toney Doubles Up with Road America Race Win, Airbnb Endurance Challenge Title - IMSA](https://www.imsa.com/news/2026/08/16/toney-doubles-up-with-road-america-race-win-airbnb-endurance-challenge-title/) — imsa.com, 2026-08-16, positive
- [I'm a New Yorker who went to Canada for the first time. I found 9 things so impressive that I can't wait to go back.](https://www.businessinsider.com/new-yorker-visited-ontario-quebec-canada-trip-highlights-2026-8) — businessinsider.com, 2026-08-14, positive
- [Full-time pilots put $150,000 into an RV side hustle. They explain how it generates revenue and share unexpected challenges.](https://www.businessinsider.com/buying-and-renting-rvs-side-hustle-how-to-make-money-2026-8) — businessinsider.com, 2026-08-10, neutral
- [S&P closes at record high as soft jobs report eases rate-hike concerns](https://www.freemalaysiatoday.com/category/business/2026/08/08/s-p-closes-at-record-high-as-soft-jobs-report-eases-rate-hike-concerns) — freemalaysiatoday.com, 2026-08-07, positive
- [Airbnb profiteerde van wereldijde reislust en WK](https://www.emerce.nl/nieuws/airbnb-q2-2) — emerce.nl, 2026-08-07, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/airbnb