# Amazon — media coverage

Amazon was mentioned 962 times in 339 outlets across 42 countries over the last 12 months. 35% of that coverage was positive and 16% negative. 83% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 962 (1,004 all-time)
- Outlets (12 months): 339 in 42 countries
- Average sentiment: +0.141 (35% positive, 16% negative)
- PR / editorial: 160 PR · 802 editorial
- Sector: Retail
- Also written as: Alexa, Amazon Fresh, AWS, Echo, Fire TV, Kindle, Prime, Ring

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 7 |
| 2025-12 | 5 |
| 2026-01 | 35 |
| 2026-02 | 111 |
| 2026-03 | 79 |
| 2026-04 | 22 |
| 2026-05 | 14 |
| 2026-06 | 52 |
| 2026-07 | 26 |
| 2026-08 | 605 |
| 2026-09 | 6 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| mashable.com | 89 |
| olhardigital.com.br | 75 |
| aboutamazon.com | 28 |
|  | 22 |
| finance.yahoo.com | 21 |
| businessinsider.com | 19 |
| cnet.com | 18 |
| theverge.com | 18 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 437 |
| US | 301 |
| BR | 88 |
| GB | 15 |
| MY | 15 |
| AE | 10 |
| DE | 9 |
| JP | 9 |
| MX | 9 |
| NL | 9 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 792 |
| en | 137 |
| es | 11 |
| pt | 8 |
| de | 3 |
| ru | 3 |
| fr | 2 |
| nl | 2 |
| uk | 2 |
| hr | 1 |
| tr | 1 |

## Share of voice among Retail peers (12 months)

| Brand | Mentions |
|---|---|
| Amazon | 962 |
| Walmart | 124 |
| Ikea | 67 |
| Aldi | 51 |
| EBay | 43 |
| Shopify | 39 |
| Lidl | 39 |
| Tesco | 35 |
| OLX | 35 |
| Target Corporation | 33 |

## Recent coverage

- [Is There Any Point In Buying A Kindle After The Price Hikes? - bgr.com](https://www.bgr.com/2245445/is-there-any-point-in-buying-kindle-after-price-hikes/) — bgr.com, 2026-09-01, neutral
- [Is There Any Point In Buying A Kindle After The Price Hikes? - bgr.com](https://www.bgr.com/2245445/is-there-any-point-in-buying-kindle-after-price-hikes/) — bgr.com, 2026-09-01, negative
- [Is There Any Point In Buying A Kindle After The Price Hikes? - bgr.com](https://www.bgr.com/2245445/is-there-any-point-in-buying-kindle-after-price-hikes/) — bgr.com, 2026-09-01, neutral
- [Stars games to reportedly stream on Prime Video - Sports Media Watch](https://www.sportsmediawatch.com/2026/08/dallas-stars-reportedly-streaming-prime-video/) — sportsmediawatch.com, 2026-09-01, positive
- [Amazon Stock News Puts Retail Media Stocks Like Coupang In Focus - simplywall.st](https://simplywall.st/stocks/us/media/nasdaq-peri/perion-network/news/amazon-stock-news-puts-retail-media-stocks-like-coupang-in-f) — simplywall.st, 2026-09-01, negative
- [Federal Trade Commission and 22 states sue Amazon over inflated advertising prices - WTOP News](https://wtop.com/national/2026/08/federal-trade-commission-and-22-states-sue-amazon-over-inflated-advertising-prices/) — wtop.com, 2026-09-01, negative
- [FTC, 22 States Accuse Amazon of Inflating Ad Prices - Newser](https://www.newser.com/story/395613/ftc-22-states-accuse-amazon-of-inflating-ad-prices.html) — newser.com, 2026-08-31, negative
- [FTC Lawsuit Puts Amazon’s (AMZN) High-Margin Advertising Business in Focus - Yahoo Finance](https://finance.yahoo.com/media-advertising/articles/ftc-lawsuit-puts-amazon-amzn-235057590.html) — finance.yahoo.com, 2026-08-31, negative

## Related brands

- [eBay](https://voilaiq.com/brand-catalog/ebay.md)
- [Shopify](https://voilaiq.com/brand-catalog/shopify.md)
- [Walmart](https://voilaiq.com/brand-catalog/walmart.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/amazon