# American airlines — media coverage

American airlines was mentioned 14 times over the last 12 months; thepointsguy.com alone carried 57% of that coverage. 57% of that coverage was positive and 7% negative. 79% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 14 (14 all-time)
- Outlets (12 months): 7 in 1 countries
- Average sentiment: +0.414 (57% positive, 7% negative)
- PR / editorial: 3 PR · 11 editorial
- Sector: Travel

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| thepointsguy.com | 8 |
| businessinsider.com | 1 |
| cnbc.com | 1 |
| dallasnews.com | 1 |
| fastcompany.com | 1 |
| simpleflying.com | 1 |
| usatoday.com | 1 |

## Share of voice among Travel peers (12 months)

| Brand | Mentions |
|---|---|
| United | 64 |
| Ryanair | 53 |
| Air Serbia | 38 |
| Emirates | 35 |
| British airways | 35 |
| Lufthansa | 35 |
| Wizz air | 30 |
| Airbnb | 30 |
| Leo Express | 24 |
| Booking.com | 19 |

## Recent coverage

- [Goldfish crackers and Tate’s Bake Shop cookies join American Airlines’ upgraded in-flight snack lineup](https://www.fastcompany.com/91597384/american-airlines-new-snacks-menu-goldfish-tates-bake-shop-more) — fastcompany.com, 2026-08-27, positive
- [American Airlines adds 3 new European destinations in 7-route expansion](https://thepointsguy.com/news/american-airlines-new-routes-iceland-portugal-austria/) — thepointsguy.com, 2026-08-27, neutral
- [Act fast: Thrifty Traveler Premium is 30% off — flight deals straight to your inbox](https://thepointsguy.com/deals/thrifty-traveler-premium/) — thepointsguy.com, 2026-08-20, positive
- [Why American Airlines Just Overtook United As No.1 International Airline [Data]](https://simpleflying.com/why-american-just-overtook-united-no1-international-airline/) — simpleflying.com, 2026-08-19, positive
- [American Airlines is reversing its bet against seatback screens](https://www.businessinsider.com/american-airlines-seatback-screens-bluetooth-earphones-2026-8) — businessinsider.com, 2026-08-18, neutral
- [American Airlines U-turn: Seatback screens coming to all classes in 2028](https://thepointsguy.com/news/american-airlines-seatback-screens-premium-seats/) — thepointsguy.com, 2026-08-18, positive
- [How to book American Airlines flights with Chase Ultimate Rewards points](https://thepointsguy.com/loyalty-programs/book-american-airlines-flights-with-chase-points/) — thepointsguy.com, 2026-08-17, positive
- ['I'm lovin' it': MyMcDonald's Rewards is an easy way to save on a fast-food favorite](https://thepointsguy.com/loyalty-programs/mymcdonalds-rewards/) — thepointsguy.com, 2026-08-12, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/american-airlines