# Apple — media coverage

Apple was mentioned 976 times in 221 outlets across 40 countries over the last 12 months. 31% of that coverage was positive and 11% negative. 91% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 976 (1,012 all-time)
- Outlets (12 months): 221 in 40 countries
- Average sentiment: +0.151 (31% positive, 11% negative)
- PR / editorial: 83 PR · 893 editorial
- Sector: Tech
- Also written as: AAPL, AirPods, Apple TV, Apple Watch, App Store, iMac, iOS, iPad

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 7 |
| 2025-12 | 5 |
| 2026-01 | 15 |
| 2026-02 | 268 |
| 2026-03 | 101 |
| 2026-04 | 7 |
| 2026-05 | 11 |
| 2026-06 | 35 |
| 2026-07 | 15 |
| 2026-08 | 502 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| 9to5mac.com | 145 |
| cnet.com | 60 |
| mashable.com | 47 |
|  | 36 |
| theverge.com | 28 |
| computerworld.com | 23 |
| techrepublic.com | 21 |
| share.transistor.fm | 20 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 500 |
| INT | 237 |
| GB | 39 |
| BR | 22 |
| FM | 20 |
| CN | 17 |
| UA | 16 |
| AE | 15 |
| NL | 15 |
| JP | 10 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 598 |
| en | 314 |
| hr | 21 |
| de | 7 |
| es | 7 |
| ru | 6 |
| tr | 6 |
| pt | 4 |
| pl | 3 |
| fr | 2 |
| ja | 2 |
| sk | 2 |
| uk | 2 |
| nl | 1 |
| zh-cn | 1 |

## Share of voice among Tech peers (12 months)

| Brand | Mentions |
|---|---|
| Google | 1408 |
| Apple | 976 |
| Meta | 929 |
| OpenAI | 641 |
| Microsoft | 622 |
| Anthropic | 451 |
| Samsung | 416 |
| Nvidia | 279 |
| Huawei | 151 |
| TikTok | 134 |

## Recent coverage

- [5 new TV shows to watch this September - Show Snob](https://showsnob.com/5-new-tv-shows-watch-september-2026) — showsnob.com, 2026-08-31, positive
- [The Google TV Streamer now costs $50 more - The Verge](https://www.theverge.com/tech/987032/google-tv-streamer-price-increase) — theverge.com, 2026-08-31, negative
- [[08/31/26 - 09:01 AM] Netflix's "Lupin" Part 4 - First Look Debut Part 4 will premiere on October 23 on Netflix. - The Futon Critic](http://www.thefutoncritic.com/news/2026/08/31/netflixs-lupin-part-4-first-look-debut-329411/20260831netflix02/) — thefutoncritic.com, 2026-08-31, neutral
- [Samsung Music Studio 7 Beats Sonos Era 300 for TV Use: One Cable, Every Source - techtimes.com](https://www.techtimes.com/articles/326083/20260831/samsung-music-studio-7-beats-sonos-era-300-tv-use-one-cable-every-source.htm) — techtimes.com, 2026-08-31, neutral
- [Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys](https://9to5toys.com/2026/08/31/apple-most-affordable-m4-ipad-air-deal/) — 9to5toys.com, 2026-08-31, neutral
- [Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys](https://9to5toys.com/2026/08/31/apple-most-affordable-m4-ipad-air-deal/) — 9to5toys.com, 2026-08-31, neutral
- [Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys](https://9to5toys.com/2026/08/31/apple-most-affordable-m4-ipad-air-deal/) — 9to5toys.com, 2026-08-31, neutral
- [Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys](https://9to5toys.com/2026/08/31/apple-most-affordable-m4-ipad-air-deal/) — 9to5toys.com, 2026-08-31, neutral

## Related brands

- [Huawei](https://voilaiq.com/brand-catalog/huawei.md)
- [Samsung](https://voilaiq.com/brand-catalog/samsung.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/apple