# ASOS — media coverage

ASOS was mentioned 13 times over the last 12 months; asos.com alone carried 77% of that coverage. 85% of that coverage was positive and 0% negative. 85% came from PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 13 (13 all-time)
- Outlets (12 months): 3 in 3 countries
- Average sentiment: +0.677 (85% positive, 0% negative)
- PR / editorial: 11 PR · 2 editorial
- Sector: Fashion

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| asos.com | 10 |
| fashionista.com | 2 |
| marketingweek.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 11 |
| DK | 1 |
| US | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [ICYMI: Copenhagen Fashion Week's Top Spring 2027 Trends, Saucony Is StockX's Fastest-Growing Sneaker Brand & Asos Is Platforming Emerging Designers](https://fashionista.com/2026/08/fashion-news-you-need-to-know-august-15) — fashionista.com, 2026-08-15, neutral
- [Asos' Latest Initiative? Platforming Emerging Designers](https://fashionista.com/2026/08/asos-arrange-bespoke-emerging-designers-collaborations) — fashionista.com, 2026-08-13, positive
- [ASOS DESIGN 2 in 1 shirt faux leather bandeau mini dress in black | ASOS](https://www.asos.com/us/asos-design/asos-design-2-in-1-shirt-faux-leather-bandeau-mini-dress-in-black/prd/209670950) — asos.com, 2026-08-11, positive
- [ASOS DESIGN bardot mesh ruched maxi dress with sash detail in sage | ASOS](https://www.asos.com/us/asos-design/asos-design-bardot-mesh-ruched-maxi-dress-with-sash-detail-in-sage/prd/211051612) — asos.com, 2026-08-11, positive
- [ASOS DESIGN recycled double strap triangle bikini top in cow print | ASOS](https://www.asos.com/us/asos-design/asos-design-recycled-double-strap-triangle-bikini-top-in-cow-print/prd/11580910) — asos.com, 2026-08-11, positive
- [ASOS DESIGN denim jacket with borg fleece detail in washed blue | ASOS](https://www.asos.com/us/asos-design/asos-design-denim-jacket-with-borg-fleece-detail-in-washed-blue/prd/203689071) — asos.com, 2026-08-11, positive
- [ASOS DESIGN volume bubble bandeau maxi dress high-low hem in bitter chocolate | ASOS](https://www.asos.com/us/asos-design/asos-design-volume-bubble-bandeau-maxi-dress-high-low-hem-in-bitter-chocolate/prd/210749713) — asos.com, 2026-08-10, positive
- [ASOS DESIGN draped mesh asymmetric sleeve maxi dress in blue floral | ASOS](https://www.asos.com/us/asos-design/asos-design-draped-mesh-asymmetric-sleeve-maxi-dress-in-blue-floral/prd/210746894) — asos.com, 2026-08-10, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/asos