# Aston Martin — media coverage

Aston Martin was mentioned 216 times in 91 outlets across 14 countries over the last 12 months. 42% of that coverage was positive and 25% negative. 92% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 216 (217 all-time)
- Outlets (12 months): 91 in 14 countries
- Average sentiment: +0.137 (42% positive, 25% negative)
- PR / editorial: 18 PR · 198 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 1 |
| 2026-01 | 0 |
| 2026-02 | 46 |
| 2026-03 | 43 |
| 2026-04 | 6 |
| 2026-05 | 5 |
| 2026-06 | 9 |
| 2026-07 | 22 |
| 2026-08 | 46 |
| 2026-09 | 37 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| autoevolution.com | 12 |
| formula1.com | 12 |
| motorsport.com | 12 |
| gpfans.com | 10 |
| motor1.com | 9 |
| racingnews365.com | 9 |
| media.astonmartin.com | 8 |
| thedrive.com | 7 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 144 |
| US | 37 |
| GB | 12 |
| JP | 6 |
| AU | 4 |
| IT | 3 |
| HU | 2 |
| IN | 2 |
| BH | 1 |
| CA | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 133 |
| en | 77 |
| es | 4 |
| fr | 1 |
| zh-cn | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [20 days after fatal Aston Martin crash, questions over MP’s son Sanjush’s pending chargesheet - The South First](https://thesouthfirst.com/telangana/20-days-after-fatal-aston-martin-crash-questions-over-mps-son-sanjushs-pending-chargesheet/) — thesouthfirst.com, 2026-09-05, negative
- [Will Fernando Alonso’s 100% trust in Honda be enough to keep him at Aston Martin as questions continue ov - The Times of India](https://timesofindia.indiatimes.com/sports/international-sports/will-fernando-alonsos-100-trust-in-honda-be-enough-to-keep-him-at-aston-martin-as-questions-continue-over-his-f1-future/articleshow/133785245.cms) — timesofindia.indiatimes.com, 2026-09-05, neutral
- [WEC Austin FP2: Aston Martin tops both classes with Tincknell and Robichon - Motorsport.com](https://www.motorsport.com/wec/news/wec-austin-fp2-aston-martin-tops-both-classes-with-tincknell-and-robichon/10852392/) — motorsport.com, 2026-09-04, positive
- [Lone Star Le Mans – FP2: Aston Martin in the lead Alpine and Genesis - autohebdof1.com](https://www.autohebdof1.com/news/endurance/lone-star-le-mans-el2-aston-martin-devant-alpine-et-genesis.html) — autohebdof1.com, 2026-09-04, positive
- [Rare Ice Blue 1963 Aston Martin DB5 Sports Saloon Heads to H&H Classics Auction - Motorious](https://www.motorious.com/articles/aston-martin/rare-ice-blue-1963-aston-martin-db5-a-1963-aston-martin-db5-sports-saloon-finished-in-a-shade-so-rare-that-only-three-examples-ever-left-the-factory-wearing-it-is-heading-to-auction-wit/) — motorious.com, 2026-09-04, positive
- [Why Alonso still backs Honda '100%' after tough Monza Friday - Formula 1](https://www.formula1.com/en/latest/article/alonso-has-100-trust-that-honda-will-get-it-right-despite-tough-monza-practice.5r16OWpLN76quE7HVoePiR) — formula1.com, 2026-09-04, negative
- [Fan Forum: McLaren, Audi, Racing Bulls, Cadillac, Williams and Aston Martin hit the fan stage - Formula 1](https://www.formula1.com/en/video/fan-forum-mclaren-audi-racing-bulls-cadillac-williams-and-aston-martin-hit-the-fan-stage.1875405713978224858) — formula1.com, 2026-09-04, neutral
- [Fernando Alonso’s F1 Future Can Wait As Aston Martin Gives Timeline Update - Sportscape Magazine](https://www.sportscapemagazine.com/blog/fernando-alonso-aston-martin-f1-future-2027) — sportscapemagazine.com, 2026-09-04, neutral

## Related brands

- [Ferrari](https://voilaiq.com/brand-catalog/ferrari.md)
- [Porsche](https://voilaiq.com/brand-catalog/porsche.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/aston-martin