# Beiersdorf — media coverage

Beiersdorf was mentioned 5 times in 5 outlets across 4 countries over the last 12 months.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 5 (7 all-time)
- Outlets (12 months): 5 in 4 countries
- Sector: FMCG

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| ad-hoc-news.de | 1 |
| grocerytradenews.com | 1 |
| melty.fr | 1 |
| merca20.com | 1 |
| tagesanzeiger.ch | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| DE | 2 |
| CH | 1 |
| FR | 1 |
| INT | 1 |

## Share of voice among FMCG peers (12 months)

| Brand | Mentions |
|---|---|
| Coca-cola | 205 |
| Pepsico | 181 |
| Unilever | 107 |
| Heineken | 102 |
| Procter & gamble | 86 |
| Ab inbev | 61 |
| P&g | 61 |
| Budweiser | 60 |
| Cocacola | 53 |
| Nestle | 41 |

## Recent coverage

- [NIVEA y Labello enfrentan una caída en sus ventas y ahora Beiersdorf responde con un plan de 18 meses para recuperar su crecimiento](https://www.merca20.com/nivea-y-labello-enfrentan-una-caida-en-sus-ventas-y-ahora-beiersdorf-responde-con-un-plan-de-18-meses-para-recuperar-su-crecimiento/?utm_source=rss&utm_medium=rss&utm_campaign=nivea-y-labello-enfrentan-una-caida-en-sus-ventas-y-ahora-beiersdorf-responde-con-un-plan-de-18-meses-para-recuperar-su-crecimiento) — merca20.com, 2026-08-18, negative
- [Oubliez la crème au pot bleu de Nivea : la marque lance un soin de nuit anti-rides révolutionnaire à moins de 18 euros](https://www.melty.fr/divers/oubliez-la-creme-au-pot-bleu-de-nivea-la-marque-lance-un-soin-de-nuit-anti-rides-revolutionnaire-a-moins-de-18-euros-2340423.html) — melty.fr, 2026-08-17, positive
- [Die Beiersdorf-Aktie fällt im DAX-Umfeld, Analysten bleiben verhalten](https://www.ad-hoc-news.de/boerse/news/marktberichte/die-beiersdorf-aktie-faellt-im-dax-umfeld-analysten-bleiben-verhalten/69959819) — ad-hoc-news.de, 2026-08-17, neutral
- [Nivea: Eine Kultmarke kämpft ums Überleben](https://www.tagesanzeiger.ch/nivea-eine-kultmarke-kaempft-ums-ueberleben-160346258436) — tagesanzeiger.ch, 2026-08-17, neutral
- [Top 10 FMCG Companies in Germany by Revenue and Market Influence (2026) - Grocery Trade News](https://www.grocerytradenews.com/top-10-fmcg-companies-in-germany/) — grocerytradenews.com, 2026-03-12, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/beiersdorf