# BMW — media coverage

BMW was mentioned 1,074 times in 215 outlets across 29 countries over the last 12 months. 49% of that coverage was positive and 13% negative. 87% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 1,074 (1,104 all-time)
- Outlets (12 months): 215 in 29 countries
- Average sentiment: +0.281 (49% positive, 13% negative)
- PR / editorial: 143 PR · 931 editorial
- Sector: Auto
- Also written as: 3 Series, 5 Series, 7 Series, i4, i7, iX, M3, M5

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 19 |
| 2025-12 | 31 |
| 2026-01 | 35 |
| 2026-02 | 151 |
| 2026-03 | 110 |
| 2026-04 | 144 |
| 2026-05 | 78 |
| 2026-06 | 91 |
| 2026-07 | 112 |
| 2026-08 | 300 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| bmwblog.com | 208 |
| carbuzz.com | 105 |
| autoevolution.com | 67 |
| press.bmwgroup.com | 42 |
| caranddriver.com | 37 |
| motor1.com | 37 |
| topspeed.com | 32 |
| autos.yahoo.com | 28 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 716 |
| US | 187 |
| GB | 37 |
| DE | 36 |
| CN | 23 |
| AU | 13 |
| JP | 8 |
| KR | 8 |
| CA | 7 |
| HR | 6 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 901 |
| en | 140 |
| de | 15 |
| fr | 8 |
| ru | 3 |
| es | 2 |
| pt | 2 |
| cs | 1 |
| it | 1 |
| sk | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [3 Modern Exotics That Are Uncomfortably Close To Fully-Loaded Loaded BMW M3 Money - CarBuzz](https://carbuzz.com/modern-exotics-value-closing-in-on-bmw-m3-money/) — carbuzz.com, 2026-08-31, neutral
- [Rockville man charged with negligent manslaughter for March BMW crash - The Baltimore Banner](https://www.thebanner.com/community/criminal-justice/montgomery-county-bmw-crash-TCOV5U3ZRRHBDMJ3FBZ6RKGAIQ/) — thebanner.com, 2026-08-31, negative
- [This 272-HP Acura Sports Sedan Undercuts A Used BMW 330i, And Lasts Much Longer - CarBuzz](https://carbuzz.com/272-hp-sport-lux-sedan-that-undercuts-and-outlasts-330i/) — carbuzz.com, 2026-08-31, negative
- [BMW Turned The Suspension Flaw Every Tuner Hates Into A Drift Trigger - HotCars](https://www.hotcars.com/bmw-axle-hop-drift-initiation-patent/) — hotcars.com, 2026-08-31, positive
- [Half of BMW M2 Customers Prefer the Manual Transmission - MEXICONOW](https://mexico-now.com/half-of-bmw-m2-customers-prefer-the-manual-transmission/) — mexico-now.com, 2026-08-31, positive
- [Unboxed: Bolt Motor Co.’s BMW R 100 - Bike EXIF](https://www.bikeexif.com/bolt-motor-co-bmw-r-100) — bikeexif.com, 2026-08-31, positive
- [Presidents Cup captain’s picks: Locks, bubble players and long shots - GOLF.com](https://golf.com/news/presidents-cup-primer-locks-bubble-long-shots-burning-questions/) — golf.com, 2026-08-31, neutral
- [BMW’s New iX3 Can Refuse to Let You Open the Door - Yahoo Autos](https://autos.yahoo.com/safety-and-recalls/articles/bmw-ix3-refuse-let-open-173228141.html) — autos.yahoo.com, 2026-08-31, neutral

## Related brands

- [Audi](https://voilaiq.com/brand-catalog/audi.md)
- [Mercedes](https://voilaiq.com/brand-catalog/mercedes.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/bmw