# Budweiser — media coverage

Budweiser was mentioned 60 times in 56 outlets across 10 countries over the last 12 months. 30% of that coverage was positive and 3% negative. 92% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 60 (60 all-time)
- Outlets (12 months): 56 in 10 countries
- Average sentiment: +0.193 (30% positive, 3% negative)
- PR / editorial: 5 PR · 55 editorial
- Sector: FMCG

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 40 |
| 2026-03 | 15 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 3 |
| 2026-07 | 0 |
| 2026-08 | 0 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| displayshack.com | 2 |
| drinks-intel.com | 2 |
| gthinh.newsonline.biz | 2 |
| ksdk.com | 2 |
| 1033thegoat.com | 1 |
| abcnews.com | 1 |
| adweek.com | 1 |
| ak-alimentation.fr | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 43 |
| US | 6 |
| BR | 2 |
| CH | 2 |
| IN | 2 |
| AT | 1 |
| BE | 1 |
| FR | 1 |
| IT | 1 |
| UA | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 49 |
|  | 5 |
| fr | 3 |
| de | 1 |
| it | 1 |
| pt | 1 |

## Share of voice among FMCG peers (12 months)

| Brand | Mentions |
|---|---|
| Coca-cola | 205 |
| Pepsico | 181 |
| Unilever | 107 |
| Heineken | 102 |
| Procter & gamble | 86 |
| Ab inbev | 61 |
| P&g | 61 |
| Budweiser | 60 |
| Cocacola | 53 |
| Nestle | 41 |

## Recent coverage

- [AB InBev veteran joins Sentia Spirits as MD - Global Drinks Intel](https://drinks-intel.com/beer/ab-inbev-veteran-joins-sentia-spirits-as-md/) — drinks-intel.com, 2026-06-24, neutral
- [AB InBev unveils flavoured Stella Artois, Bud Light for UK - Global Drinks Intel](https://drinks-intel.com/news/ab-inbev-unveils-flavoured-stella-artois-bud-light-for-uk/) — drinks-intel.com, 2026-06-17, positive
- [AB InBev bets on low-calorie beer in U.S. - Valor International](https://valorinternational.globo.com/business/news/2026/06/15/ab-inbev-bets-on-low-calorie-beer-in-us.ghtml) — valorinternational.globo.com, 2026-06-15, neutral
- [AB InBev opens wastewater treatment facility - The Drinks Business](https://www.thedrinksbusiness.com/2026/05/ab-inbevs-opens-wastewater-treatment-facility/) — thedrinksbusiness.com, 2026-05-06, positive
- [Lumière de but Budweiser - Le Lounge (Off-Topic) - Club Civic Quebec :: Forum](https://forum.clubcivicquebec.com/topic/318106-lumiere-de-but-budweiser/) — forum.clubcivicquebec.com, 2026-03-29, neutral
- [La fête au Cinquantenaire de l'ambassadeur américain Bill White sera sponsorisée par la bière Budweiser - La DH/Les Sports+](https://www.dhnet.be/actu/belgique/2026/03/28/la-fete-au-cinquantenaire-de-lambassadeur-americain-bill-white-sera-sponsorisee-par-la-biere-budweiser-KATQCGB7Z5GDJKGG7HB2XW5GEU/) — dhnet.be, 2026-03-28, positive
- [Budweiser APAC Confirms Final Equity Awards, Retains Large Incentive Headroom - TipRanks](https://www.tipranks.com/news/company-announcements/budweiser-apac-confirms-final-equity-awards-retains-large-incentive-headroom) — tipranks.com, 2026-03-27, neutral
- [Budweiser 0.0 in major IPL play with five teams - SportBusiness](https://www.sportbusiness.com/news/major-ipl-play-for-budweiser-0-0-with-team-deals/) — sportbusiness.com, 2026-03-27, neutral

## Related brands

- [Budweiser](https://voilaiq.com/brand-catalog/budweiser.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/budweiser