# Burger king — media coverage

Burger king was mentioned 85 times in 33 outlets across 7 countries over the last 12 months. 35% of that coverage was positive and 4% negative. 78% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 85 (86 all-time)
- Outlets (12 months): 33 in 7 countries
- Average sentiment: +0.230 (35% positive, 4% negative)
- PR / editorial: 19 PR · 66 editorial
- Sector: Food

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 0 |
| 2026-03 | 1 |
| 2026-04 | 2 |
| 2026-05 | 13 |
| 2026-06 | 34 |
| 2026-07 | 2 |
| 2026-08 | 33 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 45 |
| news.bk.com | 6 |
| businessinsider.com | 2 |
| merca20.com | 2 |
| tastingtable.com | 2 |
| animenewsnetwork.com | 1 |
| biznis.rs | 1 |
| bleedingcool.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 48 |
| INT | 32 |
| BR | 1 |
| CA | 1 |
| CR | 1 |
| IN | 1 |
| RS | 1 |

## Share of voice among Food peers (12 months)

| Brand | Mentions |
|---|---|
| Burger king | 85 |
| Gordon Ramsay | 83 |
| Kfc | 67 |
| McDonald's | 61 |
| Starbucks | 57 |
| Wolt | 30 |
| Mcdonald | 28 |
| Alain Ducasse | 23 |
| Guy Fieri | 23 |
| Heston Blumenthal | 22 |

## Recent coverage

- [DRAGON BALL and Burger King Power Up in New Collaboration - Nerdist](https://nerdist.com/article/dragon-ball-burger-king-collaboration/) — nerdist.com, 2026-08-31, positive
- [Burger King Introduces ‘Dragon Ball Super’ Meal - ScreenCrush](https://screencrush.com/burger-king-dragon-ball-meal/) — screencrush.com, 2026-08-31, positive
- [Burger King drops Dragon Ball Super meal pack starting Sept. 1 - El Paso Times](https://www.elpasotimes.com/story/entertainment/dining/2026/08/31/burger-kings-dragon-ball-super-power-up-pack-launches-sept-1/91537990007/) — elpasotimes.com, 2026-08-31, positive
- [Burger King Launches New Dragon Ball Super Menu - bleedingcool.com](https://bleedingcool.com/pop-culture/burger-king-launches-new-dragon-ball-super-menu/) — bleedingcool.com, 2026-08-31, positive
- [and Toei Animation Join Forces to Launch New Dragon Ball Super Menu - Burger King Newsroom](https://news.bk.com/blog-posts/burger-king-r-and-toei-animation-join-forces-to-launch-new-dragon-ball-super-menu) — news.bk.com, 2026-08-31, positive
- [Burger King Teams Up With 'Dragon Ball Super' for Six Exclusive Figurines - Complex](https://www.complex.com/pop-culture/a/treyalston/burger-king-dragon-ball-super-figurines-meal) — complex.com, 2026-08-31, positive
- [Dragon Ball Is Getting A Fast Food Crossover Covered in ‘Super Saiyan Sauce’ - Polygon.com](https://www.polygon.com/dragon-ball-burger-king-crossover/) — polygon.com, 2026-08-31, positive
- [BURGER KING® CANADA LAUNCHES "SUPPORT YOUR LOCAL SCHOLARS" FUNDRAISING CAMPAIGN TO SUPPORT CANADIAN YOUTH AND EDUCATION - Yahoo! Finance Canada](https://ca.finance.yahoo.com/news/burger-king-canada-launches-support-130000263.html) — ca.finance.yahoo.com, 2026-08-31, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/burger-king