# Decathlon — media coverage

Decathlon was mentioned 26 times in 24 outlets across 6 countries over the last 12 months. 62% of that coverage was positive and 8% negative.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 26 (34 all-time)
- Outlets (12 months): 24 in 6 countries
- Average sentiment: +0.447 (62% positive, 8% negative)
- Sector: Sport

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 3 |
| 2026-05 | 1 |
| 2026-06 | 5 |
| 2026-07 | 2 |
| 2026-08 | 14 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| cyclinguptodate.com | 2 |
| idlprocycling.com | 2 |
| adn.com | 1 |
| calbears.com | 1 |
| centralnebraskatoday.com | 1 |
| cmacgm-group.com | 1 |
| cyclingnews.com | 1 |
| electrichybridvehicletechnology.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 16 |
| FR | 5 |
| US | 2 |
| AR | 1 |
| GB | 1 |
| KE | 1 |

## Share of voice among Sport peers (12 months)

| Brand | Mentions |
|---|---|
| Nba | 88 |
| Reebok | 81 |
| Nfl | 79 |
| Barcelona | 78 |
| Liverpool | 77 |
| Formula 1 | 77 |
| Real madrid | 71 |
| Garmin | 54 |
| Mizuno | 35 |
| Bayern munich | 34 |

## Recent coverage

- [Breaking: Decathlon to acquire 50% of Sport 2000 France - Sporting Goods Intelligence Europe](https://www.sgieurope.com/mergers-and-acquisitions/breaking-decathlon-to-acquire-50-of-sport-2000-france/122914.article) — sgieurope.com, 2026-08-31, positive
- [EXEC: Decathlon To Acquire 50 Percent of Sport 2000 France - SGB Media](https://sgbonline.com/exec-decathlon-to-acquire-50-percent-of-sport-2000-france/) — sgbonline.com, 2026-08-31, neutral
- [Decathlon Eyes Sport 2000 France To Get Closer To Skiers - Finimize](https://finimize.com/content/decathlon-eyes-sport-2000-france-to-get-closer-to-skiers) — finimize.com, 2026-08-31, neutral
- [Decathlon Set to Acquire Half of Sports 2000 France, Boosting Market Presence - Modaes](https://www.modaes.com/global/companies/decathlon-expands-and-finalizes-the-purchase-of-50-of-sports-2000-france) — modaes.com, 2026-08-31, positive
- ["I couldn't do my job properly" - Felix Gall's Decathlon teammate frustration as leader insists all is well at Vuelta a Espana - CyclingUpToDate.com](https://cyclinguptodate.com/cycling/i-couldnt-do-my-job-properly-felix-galls-decathlon-teammate-frustration-as-leader-insists-all-is-well-at-vuelta-a-espana) — cyclinguptodate.com, 2026-08-31, neutral
- [Johan Bruyneel baffled by Decathlon's tactics at the Vuelta a España: 'Two things we need to analyze' - IDLprocycling.com](https://www.idlprocycling.com/cycling/johan-bruyneel-baffled-by-decathlons-tactics-at-the-vuelta-a-espana-two-things-we-need-to-analyze) — idlprocycling.com, 2026-08-31, negative
- [Decathlon's Mühlberger critical of team tactics at the Vuelta - IDLprocycling.com](https://www.idlprocycling.com/cycling/leader-gall-happy-but-domestique-muhlberger-critical-after-decathlons-aggression-at-the-vuelta-couldnt-really-do-my-job-properly) — idlprocycling.com, 2026-08-31, neutral
- ['I don’t know if people at home understood it' – Decathlon defend tactics amid 'surprise' from within the peloton on first Vuelta a España mountain stage - Cyclingnews](https://www.cyclingnews.com/pro-cycling/teams-riders/i-dont-know-if-people-at-home-understood-it-decathlon-defend-tactics-amid-surprise-from-within-the-peloton-on-first-vuelta-a-espana-mountain-stage/) — cyclingnews.com, 2026-08-26, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/decathlon