# Dior Parfums — media coverage

Dior Parfums was mentioned 5 times in 4 outlets over the last 12 months. 60% came from PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 5 (7 all-time)
- Outlets (12 months): 4 in 2 countries
- PR / editorial: 3 PR · 2 editorial
- Sector: Fragrance

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 1 |
| 2026-01 | 0 |
| 2026-02 | 1 |
| 2026-03 | 2 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 0 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| wwd.com | 2 |
| 10magazine.com | 1 |
| business.google.com | 1 |
| flaunt.com | 1 |

## Share of voice among Fragrance peers (12 months)

| Brand | Mentions |
|---|---|
| Lancôme | 21 |
| Hugo Boss | 17 |
| Guerlain | 17 |
| Thierry Mugler | 8 |
| JD Jeffrey Dame Fragrance | 8 |
| Dior Parfums | 5 |
| Jo malone | 3 |
| Jo Malone London | 3 |
| Memo Paris | 3 |

## Recent coverage

- [CHRISTIAN DIOR PARFUMS | CELEBRATING THE LAUNCH OF THE NEW J’ADORE INTENSE - Flaunt Magazine](https://www.flaunt.com/post/jadore-intense-diors-latest) — flaunt.com, 2026-03-12, positive
- [Christian Dior Parfums, Charlize Theron’s CTAOP Extend Collaboration - WWD](https://wwd.com/beauty-industry-news/beauty-features/christian-dior-parfums-charlize-theron-ctaop-extend-collab-1238653555/) — wwd.com, 2026-03-07, positive
- [Interactive augmented reality ads help Christian Dior Parfums reach 4M people in the Middle East over Eid - Google Business Profile](https://business.google.com/en-all/think/future-of-marketing/augmented-reality-ads-christian-dior-parfums-eid/) — business.google.com, 2026-02-04, positive
- [Dior Parfums and Peter Philips Celebrate Holiday 2025 Circus of Dreams Makeup Collection in NYC - WWD](https://wwd.com/eye/parties/dior-peter-philips-holiday-circus-dreams-makeup-collection-1238370734/) — wwd.com, 2025-12-03, positive
- [Francis Kurkdjian On The Petal Power of Christian Dior Parfums - 10 Magazine](https://10magazine.com/christian-dior-parfums-tw75/) — 10magazine.com, 2025-11-19, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/dior-parfums