# Dior — media coverage

Dior was mentioned 22 times in 20 outlets across 7 countries over the last 12 months. 50% of that coverage was positive and 14% negative. 73% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 22 (23 all-time)
- Outlets (12 months): 20 in 7 countries
- Average sentiment: +0.298 (50% positive, 14% negative)
- PR / editorial: 6 PR · 16 editorial
- Sector: Fashion
- Also written as: Christian Dior, Dior Homme, J'adore, Miss Dior, Sauvage

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 1 |
| 2026-01 | 2 |
| 2026-02 | 1 |
| 2026-03 | 1 |
| 2026-04 | 1 |
| 2026-05 | 0 |
| 2026-06 | 1 |
| 2026-07 | 2 |
| 2026-08 | 13 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| fashionista.com | 2 |
| fashionunited.com | 2 |
| complex.com | 1 |
| coveteur.com | 1 |
| dailypolitical.com | 1 |
| elle.com | 1 |
| eonline.com | 1 |
| europesays.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 10 |
| FR | 5 |
| US | 3 |
| AE | 1 |
| DE | 1 |
| HK | 1 |
| RU | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Must Read: Marc Jacobs Covers 'Vanity Fair,' Céline Dion Fronts 'Harper's Bazaar'](https://fashionista.com/2026/08/marc-jacobs-vanity-fair-cover) — fashionista.com, 2026-08-18, negative
- [Natalie Portman | Actress, Producer, Director](https://www.imdb.com/name/nm0000204/) — imdb.com, 2026-08-17, neutral
- [Miss Dior Eau de Parfum: Timeless Scent Meets Couture Style - France](https://www.europesays.com/france/66151/) — europesays.com, 2026-08-17, positive
- [Dior Beauty’s history is now an animated film – meet the art director and watch it here](https://www.wallpaper.com/fashion-beauty/ugo-bienvenu-animated-dior-beauty-miss-dior) — wallpaper.com, 2026-08-17, positive
- [Dior выпустил аниме о легендарном аромате Miss Dior](https://www.sostav.ru/publication/dior-vypustil-anime-v-chest-kultovogo-aromata-86119.html) — sostav.ru, 2026-08-16, positive
- [Sauvage Extrait Dior cologne - a new fragrance for men 2026](https://www.fragrantica.com/perfume/Dior/Sauvage-Extrait-138704.html) — fragrantica.com, 2026-08-16, negative
- [CAMPAIGN: DIOR HOMME FW 2003](https://www.scannedfashionworld.com/2026/08/campaign-dior-homme-fw-2003.html) — scannedfashionworld.com, 2026-08-16, neutral
- [Travis Kelce Opens Up About Marrying Taylor Swift in MSG: ‘It Was Perfect’](https://www.elle.com/culture/celebrities/a73415875/travis-kelce-first-taylor-swift-wedding-comments/) — elle.com, 2026-08-12, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/dior