# Ferrari — media coverage

Ferrari was mentioned 138 times in 79 outlets across 15 countries over the last 12 months. 32% of that coverage was positive and 9% negative. 93% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 138 (147 all-time)
- Outlets (12 months): 79 in 15 countries
- Average sentiment: +0.191 (32% positive, 9% negative)
- PR / editorial: 9 PR · 129 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 2 |
| 2026-01 | 0 |
| 2026-02 | 56 |
| 2026-03 | 50 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 29 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| autocar.co.uk | 7 |
| gpfans.com | 6 |
| motorsport.com | 6 |
| scuderiafans.com | 6 |
| thedrive.com | 6 |
| f1oversteer.com | 5 |
| racingnews365.com | 5 |
| formula1.com | 4 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 87 |
| US | 12 |
| GB | 10 |
| FR | 8 |
| IT | 4 |
| JP | 4 |
| AR | 2 |
| AU | 2 |
| CA | 2 |
| MY | 2 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 90 |
|  | 33 |
| fr | 8 |
| es | 3 |
| zh-cn | 2 |
| nl | 1 |
| pt | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Schumacher’s tears, Leclerc’s win, and maiden victories – 7 memorable Italian Grand Prix moments from Monza - Formula 1](https://www.formula1.com/en/latest/article/schumachers-tears-leclercs-win-and-maiden-victories-7-memorable-italian-grand-prix-moments-from-monza.4CxQj6sZhyVrjCjiXWqA4V) — formula1.com, 2026-08-31, positive
- [How Hamilton "shook the system" at Ferrari, but it couldn't fulfil all his wishes - Motorsport.com](https://www.motorsport.com/f1/news/how-hamilton-shook-the-system-at-ferrari-but-it-couldnt-fulfil-all-his-wishes/10850967/) — motorsport.com, 2026-08-31, neutral
- [New F1 track poses huge driver traps after 19 red flags stop running at test event - gpfans.com](https://www.gpfans.com/en/f1-news/1089697/f1-new-madring-track-spanish-grand-prix-19-red-flags-test-freddie-slater/) — gpfans.com, 2026-08-31, neutral
- [Italian Grand Prix practice, qualifying and race times, UK times, plus weather forecast - BBC](https://www.bbc.com/sport/formula1/articles/c05q5qdrmz3o) — bbc.com, 2026-08-31, neutral
- [There’s Only One of These Coachbuilt Ferrari Shooting Brakes With a Big V12, and You Can Own It](https://www.thedrive.com/news/theres-only-one-of-these-coachbuilt-ferrari-shooting-brakes-with-a-big-v12-and-you-can-own-it) — thedrive.com, 2026-08-30, positive
- [F1 driver contracts: How long is each driver tied down for? - Motorsport.com](https://www.motorsport.com/f1/news/f1-driver-contracts-how-long-is-each-driver-tied-down-for/10850679/) — motorsport.com, 2026-08-30, neutral
- [Race 1 Pole-To-Win For Max Racing Mercedes-AMG - dailysportscar.com](https://www.dailysportscar.com/2026/08/29/race-1-pole-to-win-for-max-racing-mercedes-amg.html) — dailysportscar.com, 2026-08-29, negative
- [Mercedes-AMG Ventoro Spider Digital Project Makes the CLE Grand Tourer Transform Into a Road Dragon - autoevolution](https://www.autoevolution.com/news/mercedes-amg-ventoro-spider-digital-project-makes-the-cle-grand-tourer-transform-into-a-road-dragon-274651.html) — autoevolution.com, 2026-08-29, neutral

## Related brands

- [Aston Martin](https://voilaiq.com/brand-catalog/aston-martin.md)
- [Lamborghini](https://voilaiq.com/brand-catalog/lamborghini.md)
- [McLaren](https://voilaiq.com/brand-catalog/mclaren.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/ferrari