# Ford — media coverage

Ford was mentioned 647 times in 236 outlets across 30 countries over the last 12 months. 37% of that coverage was positive and 20% negative. 93% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 647 (701 all-time)
- Outlets (12 months): 236 in 30 countries
- Average sentiment: +0.126 (37% positive, 20% negative)
- PR / editorial: 44 PR · 603 editorial
- Sector: Auto
- Also written as: Bronco, Explorer, F-150, Focus, Kuga, Mustang, Puma, Ranger

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 3 |
| 2025-12 | 3 |
| 2026-01 | 8 |
| 2026-02 | 149 |
| 2026-03 | 52 |
| 2026-04 | 9 |
| 2026-05 | 21 |
| 2026-06 | 22 |
| 2026-07 | 31 |
| 2026-08 | 342 |
| 2026-09 | 2 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| carbuzz.com | 36 |
| autoevolution.com | 30 |
| motor1.com | 27 |
| autos.yahoo.com | 26 |
| thedrive.com | 23 |
| caranddriver.com | 20 |
| motortrend.com | 17 |
| jalopnik.com | 15 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 364 |
| US | 161 |
| GB | 23 |
| AU | 20 |
| CA | 20 |
| CN | 8 |
| CZ | 7 |
| DE | 7 |
| PY | 5 |
| FR | 4 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 469 |
| en | 165 |
| cs | 3 |
| de | 3 |
| sk | 2 |
| es | 1 |
| fr | 1 |
| it | 1 |
| nl | 1 |
| pt | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Ford's Labor Day car sale is the perfect excuse to upgrade your truck - USA Today](https://www.usatoday.com/story/shopping/deals/labor-day/2026/08/31/ford-car-accessories-labor-day-sale/91555810007/) — usatoday.com, 2026-09-01, positive
- [Ford's Labor Day car sale is the perfect excuse to upgrade your truck - USA Today](https://www.usatoday.com/story/shopping/deals/labor-day/2026/08/31/ford-car-accessories-labor-day-sale/91555810007/) — usatoday.com, 2026-09-01, positive
- [The Restomod Bronco Boom: Why RK Motors' Listings Point to Surging Vintage SUV Demand - Yahoo Autos](https://autos.yahoo.com/classic-and-collector/articles/restomod-bronco-boom-why-rk-225321137.html) — autos.yahoo.com, 2026-08-31, positive
- [Johnson Brothers Ford partners with Feed My Sheep for September food drive - The Killeen Daily Herald](https://kdhnews.com/news/region/johnson-brothers-ford-partners-with-feed-my-sheep-for-september-food-drive/article_0c430a68-e9ab-54e4-b66d-727e08f12a3d.html) — kdhnews.com, 2026-08-31, positive
- [This F-150 Buyer Paid $26,200 for a Lifted 2018 Lariat and Thought He Snagged a Steal, But Its 10R80 Transmission Alone Could Cost $10,000 to Fix - Torque News](https://www.torquenews.com/18010/f-150-owner-buys-lifted-2018-lariat-86k-miles-26200-now-he-s-convinced-something-has-be-wrong) — torquenews.com, 2026-08-31, negative
- [2026 Ford F-150 King Ranch PowerBoost Hybrid Review - SFGATE](https://www.sfgate.com/news/article/2026-ford-f-150-king-ranch-powerboost-hybrid-22411532.php) — sfgate.com, 2026-08-31, positive
- [After $1.1B GM deal, Unifor faces tougher test with Stellantis - London Free Press](https://lfpress.com/news/after-1-1b-gm-deal-unifor-faces-tougher-test-with-stellantis) — lfpress.com, 2026-08-31, positive
- [Ford Keeps the Dream of an Off-Road Mustang "Baja" Alive - Yahoo Autos](https://autos.yahoo.com/new-vehicles-and-reviews/articles/ford-keeps-dream-off-road-211700559.html) — autos.yahoo.com, 2026-08-31, neutral

## Related brands

- [GM](https://voilaiq.com/brand-catalog/gm.md)
- [Toyota](https://voilaiq.com/brand-catalog/toyota.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/ford