# Gucci — media coverage

Gucci was mentioned 52 times in 34 outlets across 11 countries over the last 12 months. 42% of that coverage was positive and 12% negative. 85% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 52 (85 all-time)
- Outlets (12 months): 34 in 11 countries
- Average sentiment: +0.256 (42% positive, 12% negative)
- PR / editorial: 8 PR · 44 editorial
- Sector: Fashion
- Also written as: GG Marmont, Gucci Garden, Gucci Guilty

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 2 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 2 |
| 2026-03 | 3 |
| 2026-04 | 3 |
| 2026-05 | 10 |
| 2026-06 | 13 |
| 2026-07 | 3 |
| 2026-08 | 16 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 15 |
| vogue.com | 3 |
| formula1.com | 2 |
| lyst.com | 2 |
| bbntimes.com | 1 |
| billboard.com | 1 |
| bustle.com | 1 |
| cbsnews.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 22 |
| US | 17 |
| IT | 4 |
| DE | 2 |
| BR | 1 |
| CN | 1 |
| GB | 1 |
| IN | 1 |
| JP | 1 |
| MY | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Kate Moss lip-syncs Wicked Game in Gucci’s new campaign film - Famous Campaigns](https://www.famouscampaigns.com/2026/08/kate-moss-lip-syncs-wicked-game-in-guccis-new-campaign-film/) — famouscampaigns.com, 2026-08-31, positive
- [“Guccimaxxing” Is The Moment — & The Giglio Is The It Bag - Bustle](https://www.bustle.com/style/gucci-giglio-bag-guide) — bustle.com, 2026-08-31, positive
- [SKIMS Enlists Supreme Veteran & Lemaire Designer Duo Exits Uniqlo U in This Week's Top Fashion News](https://hypebeast.com/2026/8/skims-supreme-uniqlo-u-ugg-willy-chavarria-gunna-under-armour-ovo-drake-info) — hypebeast.com, 2026-08-28, positive
- [Para Gucci, Kate Moss faz lip-sync de Wicked Game](https://www.meioemensagem.com.br/comunicacao/para-gucci-kate-moss-faz-lip-sync-de-wicked-game) — meioemensagem.com.br, 2026-08-27, positive
- [Tom Brady attempts to make leather pants accessible in new Gucci campaign - LaineyGossip](https://www.laineygossip.com/tom-brady-attempts-to-make-leather-pants-accessible-in-new-gucci-campaign/) — laineygossip.com, 2026-08-26, negative
- [Tom Brady responds to suggestion of shirtless Fox Sports broadcast appearance after Gucci shoot - hitc.com](https://www.hitc.com/tom-brady-responds-to-suggestion-of-shirtless-fox-sports-broadcast-appearance-after-gucci-shoot/) — hitc.com, 2026-08-26, neutral
- [Tom Brady embraces a new side of himself with Gucci as Dave Portnoy pokes fun at his unexpected fashion t - The Times of India](https://timesofindia.indiatimes.com/sports/nfl/news/tom-brady-embraces-a-new-side-of-himself-with-gucci-as-dave-portnoy-pokes-fun-at-his-unexpected-fashion-turn/articleshow/133527193.cms) — timesofindia.indiatimes.com, 2026-08-26, positive
- [Rico Nasty Is Officially a Gucci Girl - Hypebae](https://hypebae.com/2026/8/rico-nasty-gucci-campaign-interview-shawn-mendes-kate-moss) — hypebae.com, 2026-08-24, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/gucci