# Guerlain — media coverage

Guerlain was mentioned 17 times in 15 outlets across 5 countries over the last 12 months. 71% of that coverage was positive and 0% negative. 59% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 17 (18 all-time)
- Outlets (12 months): 15 in 5 countries
- Average sentiment: +0.535 (71% positive, 0% negative)
- PR / editorial: 7 PR · 10 editorial
- Sector: Fragrance

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 3 |
| 2025-12 | 0 |
| 2026-01 | 3 |
| 2026-02 | 2 |
| 2026-03 | 6 |
| 2026-04 | 1 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| lvmh.com | 2 |
| premiumbeautynews.com | 2 |
| dujour.com | 1 |
| glossy.co | 1 |
| happi.com | 1 |
| harpersbazaar.com | 1 |
| kaila.ro | 1 |
| merca20.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 9 |
| US | 5 |
| FR | 1 |
| MA | 1 |
| RO | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 13 |
|  | 2 |
| fr | 1 |
| ro | 1 |

## Share of voice among Fragrance peers (12 months)

| Brand | Mentions |
|---|---|
| Lancôme | 21 |
| Hugo Boss | 17 |
| Guerlain | 17 |
| Thierry Mugler | 8 |
| JD Jeffrey Dame Fragrance | 8 |
| Dior Parfums | 5 |
| Jo malone | 3 |
| Jo Malone London | 3 |
| Memo Paris | 3 |

## Recent coverage

- [Guerlain y L’Heure Bleue ponen sobre la mesa el nuevo papel del packaging en la estrategia de marca](https://www.merca20.com/guerlain-y-lheure-bleue-ponen-sobre-la-mesa-el-nuevo-papel-del-packaging-en-la-estrategia-de-marca/?utm_source=rss&utm_medium=rss&utm_campaign=guerlain-y-lheure-bleue-ponen-sobre-la-mesa-el-nuevo-papel-del-packaging-en-la-estrategia-de-marca) — merca20.com, 2026-08-28, positive
- [A viral perfume inspired Guerlain’s first paid influencer campaign - glossy.co](https://www.glossy.co/beauty/glossy-pop-newsletter-a-viral-660-perfume-and-the-dupe-conversation-inspired-guerlains-first-paid-influencer-campaign/) — glossy.co, 2026-04-24, positive
- [Becon les Bruyères : Guide complet sur la Gare et le Quartier](https://www.toulon-clubnautiquemarine.fr/becon-les-bruyeres/) — toulon-clubnautiquemarine.fr, 2026-03-26, neutral
- [Arta de a calatori: Orient Express si Guerlain creeaza un nou univers al wellness-ului](https://www.kaila.ro/2026/03/26/arta-de-a-calatori-orient-express-si-guerlain-creeaza-un-nou-univers-al-wellness-ului/) — kaila.ro, 2026-03-26, positive
- [Inside the Waldorf Astoria’s posh new Guerlain spa and boutique - New York Post](https://nypost.com/2026/03/25/lifestyle/inside-the-waldorf-astorias-new-guerlain-spa-amp-boutique/) — nypost.com, 2026-03-25, positive
- [Orient Express and Guerlain unveil an unprecedented odyssey into the Art of Wellness - LVMH](https://www.lvmh.com/en/news-lvmh/orient-express-and-guerlain-unveil-an-unprecedented-odyssey-into-the-art-of-wellness) — lvmh.com, 2026-03-20, positive
- [Desert glow: Guerlain reveals limited-edition Terracotta Golden Dunes inspired by Morocco - Moodie Davitt Report](https://moodiedavittreport.com/desert-glow-guerlain-reveals-limited-edition-terracotta-golden-dunes-inspired-by-morocco/) — moodiedavittreport.com, 2026-03-17, positive
- [Guerlain Unveils Lifestyle Collection - Happi | Household And Personal Products Industry](https://www.happi.com/breaking-news/guerlain-unveils-lifestyle-collection/) — happi.com, 2026-03-09, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/guerlain