# H&m — media coverage

H&m was mentioned 30 times in 20 outlets across 9 countries over the last 12 months. 77% of that coverage was positive and 10% negative. 77% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 30 (37 all-time)
- Outlets (12 months): 20 in 9 countries
- Average sentiment: +0.558 (77% positive, 10% negative)
- PR / editorial: 7 PR · 23 editorial
- Sector: Fashion
- Also written as: COS, Hennes & Mauritz, HM, H&M Home, & Other Stories

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 3 |
| 2026-03 | 4 |
| 2026-04 | 5 |
| 2026-05 | 0 |
| 2026-06 | 4 |
| 2026-07 | 1 |
| 2026-08 | 12 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| whowhatwear.com | 5 |
| hmgroup.com | 4 |
| finance.yahoo.com | 2 |
| marketbeat.com | 2 |
| us.fashionnetwork.com | 2 |
| businessinsider.com | 1 |
| ellecanada.com | 1 |
| esgdive.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 12 |
| US | 9 |
| AR | 2 |
| GB | 2 |
| BR | 1 |
| CA | 1 |
| DE | 1 |
| IN | 1 |
| MX | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 29 |
| en | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Forget Reeds − H&M’s $19.99 Lava Stone Diffuser Turns Home Fragrancing Into a Stylish Scenting Ritual - Homes and Gardens](https://www.homesandgardens.com/household/home-fragrances/lava-stone-diffuser-stylish-scenting-ritual) — homesandgardens.com, 2026-08-31, positive
- [Hennes & Mauritz (OTCMKTS:HNNMY) Shares Gap Down - Time to Sell? - MarketBeat](https://www.marketbeat.com/instant-alerts/price-hennes-mauritz-otcmkts-hnnmy-shares-gap-down-time-to-sell-2026-08-28/) — marketbeat.com, 2026-08-28, negative
- [H&M moves ahead with its entry into Argentina, appoints a general manager to head the local operation - FashionNetwork USA](https://us.fashionnetwork.com/news/H-m-moves-ahead-with-its-entry-into-argentina-appoints-a-general-manager-to-head-the-local-operation,1860947.html) — us.fashionnetwork.com, 2026-08-26, positive
- [Hennes & Mauritz AB (OTCMKTS:HNNMY) Sees Large Increase in Short Interest - MarketBeat](https://www.marketbeat.com/instant-alerts/options-hennes-mauritz-ab-otcmkts-hnnmy-sees-large-increase-in-short-interest-2026-08-25/) — marketbeat.com, 2026-08-26, negative
- [RBC warns on German consumer weakness, cuts H&M and JD Sports forecasts - Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/rbc-warns-german-consumer-weakness-123000085.html) — finance.yahoo.com, 2026-08-25, positive
- [H&M designó a Martín Isabella como gerente general para la Argentina](https://www.lanacion.com.ar/economia/negocios/hm-designo-a-martin-isabella-como-gerente-general-para-la-argentina-nid24082026/) — lanacion.com.ar, 2026-08-24, neutral
- [A Kelly Wearstler and H&M Home Collection is On the Way - ELLE Canada Magazine](https://www.ellecanada.com/decoration/kelly-wearstler-hm-home) — ellecanada.com, 2026-08-10, positive
- [I Waited Weeks for Zara's Elegant, Rich-Looking Blouse to Restock—Now It’s Back and Selling Fast - Who What Wear](https://www.whowhatwear.com/fashion/shopping/zara-linen-frog-fastening-shirt-viral) — whowhatwear.com, 2026-08-06, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/h-m