# Heineken — media coverage

Heineken was mentioned 102 times in 39 outlets across 17 countries over the last 12 months. 55% of that coverage was positive and 5% negative. 73% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 102 (114 all-time)
- Outlets (12 months): 39 in 17 countries
- Average sentiment: +0.358 (55% positive, 5% negative)
- PR / editorial: 28 PR · 74 editorial
- Sector: FMCG
- Also written as: Amstel, Desperados, Heineken 0.0, Sol, Tiger Beer

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 4 |
| 2025-12 | 3 |
| 2026-01 | 4 |
| 2026-02 | 11 |
| 2026-03 | 9 |
| 2026-04 | 14 |
| 2026-05 | 9 |
| 2026-06 | 22 |
| 2026-07 | 3 |
| 2026-08 | 18 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 33 |
| finance.yahoo.com | 10 |
| meioemensagem.com.br | 7 |
| theheinekencompany.com | 4 |
| drinks-intel.com | 3 |
| ethiopiatoday.net | 3 |
| thedrinksbusiness.com | 3 |
| americancraftbeer.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 38 |
| INT | 34 |
| BR | 8 |
| ET | 3 |
| GB | 3 |
| IE | 3 |
| NL | 2 |
| PH | 2 |
| DE | 1 |
| ES | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 101 |
| es | 1 |

## Share of voice among FMCG peers (12 months)

| Brand | Mentions |
|---|---|
| Coca-cola | 205 |
| Pepsico | 181 |
| Unilever | 107 |
| Heineken | 102 |
| Procter & gamble | 86 |
| Ab inbev | 61 |
| P&g | 61 |
| Budweiser | 60 |
| Cocacola | 53 |
| Nestle | 41 |

## Recent coverage

- [Heineken N.V. reports the progress of transactions under its current share buyback programme - The Manila Times](https://www.manilatimes.net/2026/08/31/tmt-newswire/globenewswire/heineken-nv-reports-the-progress-of-transactions-under-its-current-share-buyback-programme/2414973) — manilatimes.net, 2026-08-31, positive
- [Heineken Holding N.V. reports transactions under its current share buyback programme - The Manila Times](https://www.manilatimes.net/2026/08/31/tmt-newswire/globenewswire/heineken-holding-nv-reports-transactions-under-its-current-share-buyback-programme/2414968) — manilatimes.net, 2026-08-31, positive
- [Heineken stock holds steady as short interest jumps 97.3% - AD HOC NEWS](https://www.ad-hoc-news.de/boerse/news/corporate-news/heineken-stock-holds-steady-as-short-interest-jumps-97-3-percent/70028133) — ad-hoc-news.de, 2026-08-31, neutral
- [Heineken NV (OTCMKTS:HEINY) Short Interest Up 97.3% in August - MarketBeat](https://www.marketbeat.com/instant-alerts/options-heineken-nv-otcmkts-heiny-short-interest-up-973-in-august-2026-08-30/) — marketbeat.com, 2026-08-30, neutral
- [Miami votes to restore Hilario Candela's Marine Stadium](https://www.dezeen.com/2026/08/25/miami-residents-vote-restore-hilario-candela-marine-stadium/) — dezeen.com, 2026-08-25, positive
- [Smartband da Heineken dá match musical no Rock in Rio 2026](https://www.meioemensagem.com.br/marketing/smartband-da-heineken-da-match-musical-no-rock-in-rio-2026) — meioemensagem.com.br, 2026-08-21, positive
- [Home - The HEINEKEN Company](https://www.theheinekencompany.com/newsroom/keep-your-cool-when-the-vibes-heat-up-desperados-and-paolina-russo-drop-the-ultimate-festival-jacket-powered-by-frozen-beer/) — theheinekencompany.com, 2026-08-18, positive
- [Desperados (bière) — Wikipédia](https://fr.wikipedia.org/wiki/Desperados_(bi%C3%A8re)) — fr.wikipedia.org, 2026-08-17, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/heineken