# Hugo Boss — media coverage

Hugo Boss was mentioned 17 times in 12 outlets across 5 countries over the last 12 months. 41% of that coverage was positive and 6% negative. 65% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 17 (17 all-time)
- Outlets (12 months): 12 in 5 countries
- Average sentiment: +0.265 (41% positive, 6% negative)
- PR / editorial: 6 PR · 11 editorial
- Sector: Fragrance

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| finance.yahoo.com | 3 |
| group.hugoboss.com | 3 |
| fashionista.com | 2 |
| boop.pl | 1 |
| express.de | 1 |
| luxe.co | 1 |
| luxferity.com | 1 |
| reuters.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 9 |
| DE | 3 |
| US | 3 |
| NL | 1 |
| PL | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 11 |
|  | 5 |
| nl | 1 |

## Share of voice among Fragrance peers (12 months)

| Brand | Mentions |
|---|---|
| Lancôme | 21 |
| Hugo Boss | 17 |
| Guerlain | 17 |
| Thierry Mugler | 8 |
| JD Jeffrey Dame Fragrance | 8 |
| Dior Parfums | 5 |
| Jo malone | 3 |
| Jo Malone London | 3 |
| Memo Paris | 3 |

## Recent coverage

- [Must Read: Proenza Schouler Unveils Rachel Scott's First Fall 2026 Campaign, Coty's Q4 Sales Rise by 1%](https://fashionista.com/2026/08/proenza-schouler-rachel-scott-first-fall-2026-campaign) — fashionista.com, 2026-08-20, neutral
- [收购要约到期，英国时尚零售集团 Frasers 对 Hugo Boss 公司的持股比例升至47.89%](https://luxe.co/post/478859) — luxe.co, 2026-08-19, neutral
- [Must Read: Marc Jacobs Covers 'Vanity Fair,' Céline Dion Fronts 'Harper's Bazaar'](https://fashionista.com/2026/08/marc-jacobs-vanity-fair-cover) — fashionista.com, 2026-08-18, neutral
- [Badehosen-Alarm bei Breuninger: Hunderte Top-Marken jetzt knallhart reduziert](https://www.express.de/shoppingwelt/badehosen-breuninger-sale-maenner-urlaub-schwimmen-meer-3-1346395) — express.de, 2026-08-16, neutral
- [Rossmann ma dzisiaj perfumy Hugo Boss za darmo. Takie prezenty lubimy - BOOP.PL](https://boop.pl/rozne/rossmann-ma-dzisiaj-perfumy-hugo-boss-za-darmo-takie-prezenty-lubimy) — boop.pl, 2026-08-16, positive
- [DAVID BECKHAM BRINGS BOSS BY BECKHAM SPRING/SUMMER 2026 TO BERLIN - HUGO BOSS Group](https://group.hugoboss.com/en/newsroom/news/news-detail/david-beckham-brings-boss-by-beckham-spring-summer-2026-to-berlin) — group.hugoboss.com, 2026-03-27, positive
- [HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution - TradingView](https://www.tradingview.com/news/eqs:7e7d4b826094b:0-hugo-boss-ag-release-according-to-article-40-section-1-of-the-wphg-the-german-securities-trading-act-with-the-objective-of-europe-wide-distribution/) — tradingview.com, 2026-03-26, neutral
- [Hugo Boss - H-Umauro - 50560476 - 450 Light pastel blue](https://www.uniquemode.nl/product/hugo-boss-50560476-licht-blauw/) — uniquemode.nl, 2026-03-26, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/hugo-boss