# IFIT — media coverage

IFIT was mentioned 27 times in 7 outlets over the last 12 months. Positive (15%) and negative (7%) coverage were close.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 27 (33 all-time)
- Outlets (12 months): 7 in 2 countries
- Average sentiment: +0.058 (15% positive, 7% negative)
- Sector: Health
- Also written as: iFit Health & Fitness

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 2 |
| 2025-12 | 3 |
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 2 |
| 2026-04 | 6 |
| 2026-05 | 1 |
| 2026-06 | 6 |
| 2026-07 | 2 |
| 2026-08 | 0 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 20 |
| androidheadlines.com | 2 |
| afp.com | 1 |
| connectthewatts.com | 1 |
| reveliolabs.com | 1 |
| spliiit.com | 1 |
| usatoday.com | 1 |

## Share of voice among Health peers (12 months)

| Brand | Mentions |
|---|---|
| Sephora | 29 |
| IFIT | 27 |
| Whoop | 23 |
| Müller | 19 |
| Calypso | 13 |
| Douglas | 10 |
| Premium Club | 10 |
| GymBeam | 10 |
| Oura | 7 |
| Peloton | 6 |

## Recent coverage

- [iFIT Number of Employees 2026 | Employee Count & Headcount Data - Revelio Labs](https://www.reveliolabs.com/companies/ifit/employees) — reveliolabs.com, 2026-07-29, negative
- [iFIT and Samsung Health Deepen Partnership with Launch of iFIT Personal Trainer on Galaxy Devices - afp.com](https://www.afp.com/en/infos/ifit-and-samsung-health-deepen-partnership-launch-ifit-personal-trainer-galaxy-devices) — afp.com, 2026-07-23, positive
- [This trendy at-home Pilates machine is finally available this summer - USA Today](https://www.usatoday.com/story/shopping/deals/home/2026/06/26/nordictrack-ultra-1-reformer-ifit-pilates/90700435007/) — usatoday.com, 2026-06-26, positive
- [iFIT and NordicTrack Host Class for Innovative Home Reformer - The Knockturnal](https://news.google.com/rss/articles/CBMikgFBVV95cUxQQzJEZ21LbUlfZDljM0JYTmNWTXpXN1JwMFBzRGFaSTNSSEg0SHpNMk1WUW1aSERkTGdlMzdIUC1aMXhfQzM1TFhtYzEzWGJteld1MHIzaVhELWZhM09taFFqX1Y0NFZfTElENkY4VTAwMkZiVmMyLXNqQVp1eElqN0dVNkN0SHFRS3N6b2paa01Pdw?oc=5) — , 2026-06-17, neutral
- [iFIT and Ergatta Double Down on Content Licensing Partnership - License Global](https://news.google.com/rss/articles/CBMiqwFBVV95cUxOZFBhVXFBQUtwb1F2eWs1N0VkTzJjODJGUEI4RXZweklETjVuYUpUZU9mc2F2M2lpclYwSGp1ZGhYZExwWTRQMkl5TTZfV3RTZGVkVGdCZzBVZUdPaWtkaWlKTW5xRXdiVmVvVFVYQkM2YnhfNFEtRGJod1ZGZU5xTm9ZcTh1Z3NGWUFGTEk0eDdNZDhoa1dLdkpscXdGUGI5VGFSeWc3LTN0amc?oc=5) — , 2026-06-09, neutral
- [iFIT and Ergatta Double Down on Content Partnership, Extending Term and Adding New Game Endeavor - insider.fitt.co](https://news.google.com/rss/articles/CBMizwFBVV95cUxNT2dNM0xSZWltbk00czRGR3RYXzRlNXI1SnZtTFExdEVHVUU3TUNsZmp5VGVPQTZueTBtazJyODVNWFV6MU9wOHVJeW10WkZQdlU3Z0lvVjU0bk5UOTA4TDJaX0J5YW1WVmlxR1loNG1zeXYzVnQ1WnJkZVNBcFFScTJTRUhOZUxqTWItR3c2MVk3OUxrTjZqby13R1RpUEltaVNRZUlaZWgyMEh2NFlNN1RFSUdfZVZaSUs1NmdJUGZEbjRBVGVZdjJEUkJ4cFk?oc=5) — , 2026-06-03, neutral
- [Game-based workouts on NordicTrack grow as TRNR, iFIT expand deal - Stock Titan](https://news.google.com/rss/articles/CBMivwFBVV95cUxOTlBXR0hyZms5Y2RDOUJmb3B3MGhVV2RGdWJ4dWU4Mm1jM3RhblRVNks3bHZISXBOVGZFZmgxYkVpZ01wZXYtcUV1OHdSWWRhX0l1TnZnTHNFT011RHA5cjNFaHFES1MwZVRucnFVV1RYSzVJWm5PNC0zSnd5ek1QS1g5LWdMUC1RMGUzZXpTNEdKU1c2WHhFNjJzSnpPeU1abW9FcWFiTjhnMzdRSDAwdmNja2VZSDVNeTNSdmFFMA?oc=5) — , 2026-06-03, neutral
- [NordicTrack iFIT Treadmill 2026 - Forbes](https://news.google.com/rss/articles/CBMiggFBVV95cUxQVFRBdHVoTDNmNzlsWTRONTJvS21iYUxwZ0lsSG0yV01WU1gyaW1aWWZReWpmYS14eGFCa1dRbk9DY0JKLVNlVGRmaDRJYm1pTmlKanRhM1VWR0c1Z20wVWoxelBtbWdveWUtZXM2WlJ5WEx4eVI0OFJMMUt1NnhlcGVR?oc=5) — , 2026-06-03, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/ifit