# Ikea — media coverage

Ikea was mentioned 67 times in 20 outlets across 7 countries over the last 12 months. 39% of that coverage was positive and 0% negative. 85% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 67 (67 all-time)
- Outlets (12 months): 20 in 7 countries
- Average sentiment: +0.302 (39% positive, 0% negative)
- PR / editorial: 10 PR · 57 editorial
- Sector: Retail

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 0 |
| 2026-05 | 4 |
| 2026-06 | 37 |
| 2026-07 | 0 |
| 2026-08 | 25 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 40 |
| shopping.yahoo.com | 6 |
| dezeen.com | 3 |
| businessinsider.com | 2 |
| analogstickgaming.com | 1 |
| canneslions.com | 1 |
| courier-journal.com | 1 |
| fastcompany.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 46 |
| INT | 16 |
| DE | 1 |
| FR | 1 |
| ID | 1 |
| JP | 1 |
| SE | 1 |

## Share of voice among Retail peers (12 months)

| Brand | Mentions |
|---|---|
| Amazon | 962 |
| Walmart | 124 |
| Ikea | 67 |
| Aldi | 51 |
| EBay | 43 |
| Shopify | 39 |
| Lidl | 39 |
| Tesco | 35 |
| OLX | 35 |
| Target Corporation | 33 |

## Recent coverage

- [IKEA YXSTABY Collaboration with XBOX - Analog Stick Gaming](https://www.analogstickgaming.com/news/kea-yxstaby-collaboration-with-xbox) — analogstickgaming.com, 2026-08-31, positive
- [This Classic IKEA Storage System Is Finally on Sale — Here Are 7 Gems I Want to Buy - Yahoo](https://shopping.yahoo.com/home-garden/home-improvement/articles/classic-ikea-storage-system-finally-201500610.html) — shopping.yahoo.com, 2026-08-31, positive
- [IKEA and Xbox Teamed Up, and the Result Will Make You Want to Level Up Your Game Room - Yahoo](https://shopping.yahoo.com/home-garden/home-decor/articles/ikea-xbox-teamed-result-want-164500386.html) — shopping.yahoo.com, 2026-08-31, positive
- [IKEA Brings Its Own Island to Pokémon Pokopia, Rolling Out In-Store Collaboration Campaigns - 日経クロストレンド](https://xtrend.nikkei.com/gaming/en/atcl/26/00001/081500004/) — xtrend.nikkei.com, 2026-08-31, positive
- [IKEA launches gaming furniture inspired by XBOX’s iconic controller - Mixmag Asia](https://mixmag.asia/read/ikea-gaming-furniture-xbox-controller-collaboration-news) — mixmag.asia, 2026-08-31, positive
- [Ingenious IKEA Billboards Hide Perfect Storage Solutions in Plain Sight Across Sweden - freeyork](https://freeyork.org/design/ingenious-ikea-billboards-hide-perfect/) — freeyork.org, 2026-08-30, positive
- [IKEA Has A Smarter, Space-Saving Way To Keep Cleaning Products Out Of Sight - Yahoo](https://shopping.yahoo.com/home-garden/cleaning/articles/ikea-smarter-space-saving-way-173000501.html) — shopping.yahoo.com, 2026-08-30, positive
- [I’m a Home Editor Who Loves IKEA—These Are the Pieces I Always Recommend - Yahoo](https://shopping.yahoo.com/home-garden/home-decor/articles/m-home-editor-loves-ikea-172002401.html) — shopping.yahoo.com, 2026-08-28, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/ikea