# Jaguar — media coverage

Jaguar was mentioned 51 times in 40 outlets across 9 countries over the last 12 months. Positive (18%) and negative (25%) coverage were close. 94% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 51 (51 all-time)
- Outlets (12 months): 40 in 9 countries
- Average sentiment: -0.018 (18% positive, 25% negative)
- PR / editorial: 3 PR · 48 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 6 |
| 2026-02 | 18 |
| 2026-03 | 14 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 1 |
| 2026-07 | 1 |
| 2026-08 | 11 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| autocar.co.uk | 3 |
| autonews.com | 3 |
| carbuzz.com | 3 |
| motor1.com | 3 |
| birminghammail.co.uk | 2 |
| highsnobiety.com | 2 |
| thedrive.com | 2 |
| agenceautoconcept.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 21 |
| GB | 11 |
| US | 11 |
| DE | 3 |
| BE | 1 |
| BR | 1 |
| CN | 1 |
| MX | 1 |
| PY | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 34 |
|  | 13 |
| de | 1 |
| es | 1 |
| fr | 1 |
| nl | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Jaguar XE is a brilliant 3 Series alternative - and available from £3k](https://www.autocar.co.uk/car-news/used-cars/jaguar-xe-brilliant-3-series-alternative-and-available-%C2%A33k) — autocar.co.uk, 2026-08-30, positive
- [How Waymo got Chinese EVs onto American roads](https://www.fastcompany.com/91597437/how-waymo-got-chinese-evs-onto-american-roads) — fastcompany.com, 2026-08-28, negative
- [The Future of Cars Looks Surprisingly Retro](https://www.highsnobiety.com/p/monterey-car-week-2026/) — highsnobiety.com, 2026-08-19, positive
- [Meet The 2026 Jaguar Award Winners](https://www.highsnobiety.com/p/meet-the-2026-jaguar-award-winners/) — highsnobiety.com, 2026-08-18, positive
- [Ferrari CZ26 One-Off Stirs Some Luce Into the SF90 Stradale: TDS](https://www.thedrive.com/news/ferrari-cz26-one-off-stirs-some-luce-into-the-sf90-stradale-tds) — thedrive.com, 2026-08-14, negative
- [Jaguar reveals first look at Type 01's four-seat interior](https://www.dezeen.com/2026/08/13/jaguar-type-01-interior-launch-october/) — dezeen.com, 2026-08-13, positive
- [Jaguar revela interior do Type 01, seu próximo carro elétrico](https://olhardigital.com.br/2026/08/12/carros-e-tecnologia/jaguar-revela-interior-do-type-01-seu-proximo-carro-eletrico/) — olhardigital.com.br, 2026-08-12, neutral
- [Jaguar Gives Us a Glimpse of Type 01 EV’s Dashboard: TDS](https://www.thedrive.com/news/jaguar-gives-us-a-glimpse-of-type-01-evs-dashboard-tds) — thedrive.com, 2026-08-12, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/jaguar