# Johnnie Walker — media coverage

Johnnie Walker was mentioned 69 times in 54 outlets across 13 countries over the last 12 months. 51% of that coverage was positive and 14% negative. 64% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 69 (69 all-time)
- Outlets (12 months): 54 in 13 countries
- Average sentiment: +0.294 (51% positive, 14% negative)
- PR / editorial: 25 PR · 44 editorial
- Sector: Beverages

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 55 |
| 2026-03 | 13 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| thewhiskeywash.com | 11 |
| alltoc.com | 3 |
| beverfood.com | 2 |
| thespiritsbusiness.com | 2 |
| whiskywebshop.nl | 2 |
| aol.com | 1 |
| bevnet.com | 1 |
| breakingviews.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 44 |
| IN | 7 |
| GB | 5 |
| US | 3 |
| NL | 2 |
| AU | 1 |
| BE | 1 |
| BG | 1 |
| BR | 1 |
| CN | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 59 |
| de | 2 |
| es | 2 |
| it | 2 |
|  | 1 |
| af | 1 |
| bg | 1 |
| nl | 1 |

## Share of voice among Beverages peers (12 months)

| Brand | Mentions |
|---|---|
| Cotti Coffee | 111 |
| Johnnie Walker | 69 |
| Amsterdam | 10 |
| Pepsi Max | 8 |
| Gong Cha | 6 |
| Michelob ULTRA | 5 |
| Red Bull | 4 |
| Gatorade | 4 |
| Costa Coffee | 4 |
| Cuatro Cabezas | 4 |

## Recent coverage

- [iFood ativa marcas parceiras em promoção para o Rock in Rio](https://www.meioemensagem.com.br/marketing/ifood-ativa-marcas-parceiras-em-promocao-para-o-rock-in-rio) — meioemensagem.com.br, 2026-08-11, positive
- [Vor Launch: Johnnie Walker Red Soul soll Einsteiger ansprechen](https://www.spirituosen-journal.de/vor-launch-johnnie-walker-red-soul-soll-einsteiger-ansprechen-167235/) — spirituosen-journal.de, 2026-03-26, positive
- [Vintage Johnnie Walker Black Outshines Current Blue Label - 조선일보](https://www.chosun.com/english/special-en/2026/03/24/3PDRPU4ETFEUTOU63HDIRXM25Q/) — chosun.com, 2026-03-24, positive
- [Johnnie Walker Ranked: The Labels Worth Buying And The Ones To Skip - The Whiskey Wash](https://thewhiskeywash.com/?p=132540) — thewhiskeywash.com, 2026-03-20, neutral
- [Johnnie Walker 18 vs Chivas Regal 18: Which Premium Scotch Is Actually Worth Your Money? - The Whiskey Wash](https://thewhiskeywash.com/whiskey-articles/johnnie-walker-18-vs-chivas-regal-18-which-premium-scotch-is-actually-worth-your-money/) — thewhiskeywash.com, 2026-03-15, neutral
- [Johnnie Walker Red Soul: A Sweeter, Smoother Scotch - The Whiskey Wash](https://thewhiskeywash.com/whiskey-news/johnnie-walker-red-soul-a-sweeter-smoother-scotch/) — thewhiskeywash.com, 2026-03-12, positive
- [Diageo launches “more accessible” Johnnie Walker Scotch - Yahoo Finance](https://finance.yahoo.com/news/diageo-launches-more-accessible-johnnie-124034238.html) — finance.yahoo.com, 2026-03-11, positive
- [Johnnie Walker creates ‘accessible’ Red Soul - The Spirits Business](https://www.thespiritsbusiness.com/2026/03/johnnie-walker-launches-red-soul/) — thespiritsbusiness.com, 2026-03-11, positive

## Related brands

- [Johnnie Walker](https://voilaiq.com/brand-catalog/johnnie-walker.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/johnnie-walker