# Kraft — media coverage

Kraft was mentioned 2 times over the last 12 months; nytimes.com alone carried 50% of that coverage.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 2 (2 all-time)
- Outlets (12 months): 2 in 2 countries
- Sector: FMCG

## Share of voice among FMCG peers (12 months)

| Brand | Mentions |
|---|---|
| Coca-cola | 205 |
| Pepsico | 181 |
| Unilever | 107 |
| Heineken | 102 |
| Procter & gamble | 86 |
| Ab inbev | 61 |
| P&g | 61 |
| Budweiser | 60 |
| Cocacola | 53 |
| Nestle | 41 |

## Recent coverage

- [Tucker Kraft’s triumphant return to 11-on-11 and more observations from Packers camp - The Athletic](https://www.nytimes.com/athletic/7517647/2026/08/16/tucker-kraft-return-packers-training-camp/) — nytimes.com, 2026-08-16, positive
- [Cannes Lions: Movers and Shakers Tackle Trends in Marketing, AI, Advertising, Content and Ranch Dressing - Variety](https://variety.com/2026/biz/news/cannes-lions-variety-in-c-suite-canva-conversations-1236790288/) — variety.com, 2026-06-25, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/kraft