# Lamborghini — media coverage

Lamborghini was mentioned 90 times in 72 outlets across 14 countries over the last 12 months. Positive (26%) and negative (17%) coverage were close. 94% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 90 (92 all-time)
- Outlets (12 months): 72 in 14 countries
- Average sentiment: +0.098 (26% positive, 17% negative)
- PR / editorial: 5 PR · 85 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 41 |
| 2026-03 | 25 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 23 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| thedrive.com | 4 |
| autoevolution.com | 3 |
| autos.yahoo.com | 3 |
| hypebeast.com | 3 |
| autocar.co.uk | 2 |
| autonocion.com | 2 |
| caranddriver.com | 2 |
| carbuzz.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 52 |
| US | 14 |
| GB | 6 |
| FR | 3 |
| IT | 3 |
| BE | 2 |
| CA | 2 |
| IN | 2 |
| BA | 1 |
| DE | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 50 |
|  | 24 |
| fr | 4 |
| it | 4 |
| es | 3 |
| nl | 2 |
| de | 1 |
| hr | 1 |
| hu | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Race 1 Pole-To-Win For Max Racing Mercedes-AMG - dailysportscar.com](https://www.dailysportscar.com/2026/08/29/race-1-pole-to-win-for-max-racing-mercedes-amg.html) — dailysportscar.com, 2026-08-29, negative
- [Why Audi Can’t Build the Nuvolari in R8 Numbers at an R8 Price](https://www.thedrive.com/news/why-audi-cant-build-the-nuvolari-in-r8-numbers-at-an-r8-price) — thedrive.com, 2026-08-27, neutral
- [Monterey Car Week Is a Five-Day Extravaganza of Automotive Aspiration](https://hypebeast.com/2026/8/monterey-car-week-quail-concours-kith-bmw-carmel-recap) — hypebeast.com, 2026-08-21, positive
- [Lotus Emira 420 Sport: the best Emira yet is a downsized supercar](https://www.cityam.com/lotus-emira-420-sport-the-best-emira-yet-is-a-downsized-supercar/) — cityam.com, 2026-08-18, neutral
- [Lamborghini Packs GT3-Derived Traction Control Into the Revuelto SV](https://hypebeast.com/2026/8/lamborghini-revuelto-sv-debuts-with-1050-hp-hybrid) — hypebeast.com, 2026-08-18, positive
- [BYD designer Egger: Milan studio to help Denza chase Audi, BMW](https://www.autocar.co.uk/car-news/new-cars/byd-designer-egger-milan-studio-help-denza-chase-audi-bmw) — autocar.co.uk, 2026-08-18, neutral
- [Lamborghini lleva al límite al Revuelto: así es el nuevo SV de 1.050 Hp](https://www.rutamotor.com/noticias/lamborghini-revuelto-sv-1050-hp/) — rutamotor.com, 2026-08-17, positive
- [El Lamborghini Revuelto SV pone el listón aún más alto para Ferrari y McLaren: V12 híbrido de 1.065 CV, 0 a 100 en 2,4 segundos y un aumento de carga aerodinámica del 80% para romper el récord de este circuito de F1](https://www.autonocion.com/lamborghini-revuelto-sv/) — autonocion.com, 2026-08-17, positive

## Related brands

- [Ferrari](https://voilaiq.com/brand-catalog/ferrari.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/lamborghini