# Lancôme — media coverage

Lancôme was mentioned 21 times in 18 outlets across 3 countries over the last 12 months. 81% of that coverage was positive and 0% negative. 57% came from PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 21 (21 all-time)
- Outlets (12 months): 18 in 3 countries
- Average sentiment: +0.621 (81% positive, 0% negative)
- PR / editorial: 12 PR · 9 editorial
- Sector: Fragrance

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 5 |
| 2026-03 | 13 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| imdb.com | 3 |
| wwd.com | 2 |
| al.com | 1 |
| cosmeticsbusiness.com | 1 |
| cosmeticsdesign-europe.com | 1 |
| eonline.com | 1 |
| forbes.com | 1 |
| glossy.co | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 16 |
| US | 4 |
| FR | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 19 |
|  | 1 |
| fr | 1 |

## Share of voice among Fragrance peers (12 months)

| Brand | Mentions |
|---|---|
| Lancôme | 21 |
| Hugo Boss | 17 |
| Guerlain | 17 |
| Thierry Mugler | 8 |
| JD Jeffrey Dame Fragrance | 8 |
| Dior Parfums | 5 |
| Jo malone | 3 |
| Jo Malone London | 3 |
| Memo Paris | 3 |

## Recent coverage

- [Nordstrom is offering an insane deal on Lancôme’s Vanille Nude perfume - AL.com](https://www.al.com/shopping/2026/08/nordstrom-is-offering-an-insane-deal-on-lancomes-vanille-nude-perfume.html) — al.com, 2026-08-04, positive
- [LANCÔME Lancome Ladies Mini Set Fragrances 3660732559572 für Damen](https://www.goxip.com/de/de/designers/lanc-me/lancome-lancome-ladies-mini-set-fragrances-3660732559572-72073298) — goxip.com, 2026-03-28, neutral
- [Lancôme Unveils New Skincare Line “Absolue Longevity MD” - Oui Speak Fashion](https://ouispeakfashion.com/lancome-unveils-new-skincare-line-absolue-longevity-md/) — ouispeakfashion.com, 2026-03-27, positive
- [Lancôme gets serious about longevity with new skin-care line - glossy.co](https://www.glossy.co/beauty/wellness/lancome-takes-longevity-to-dermatologists-raising-the-bar-for-beautys-buzziest-category/) — glossy.co, 2026-03-27, positive
- [CONCOURS LANCÔME : 5 Packs Beauté à Gagner De 144€ Chacun • Mes échantillons Gratuits](https://www.mesechantillonsgratuits.fr/jeux-concours/parfums/concours-lancome-5-packs-beaute-a-gagner-de-144-chacun/) — mesechantillonsgratuits.fr, 2026-03-26, positive
- [NanoEntek ships 1st batch of Lancôme Cell BioPrint to 9 countries - koreabiomed.com](https://www.koreabiomed.com/news/articleView.html?idxno=31082) — koreabiomed.com, 2026-03-26, positive
- [Lancôme: Idôle (2019) - IMDb](https://www.imdb.com/title/tt11399398/mediaviewer/rm1409081089/) — imdb.com, 2026-03-24, neutral
- [Vanessa Kirby Ignites the Spotlight in Scorching Red Latex for Lancôme’s Glaze Tintation Campaign - IMDb](https://www.imdb.com/news/ni65759291/?ref_=nm_nwr_1) — imdb.com, 2026-03-20, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/lancome