# Lauda — media coverage

Lauda was mentioned 13 times in 13 outlets across 6 countries over the last 12 months. 38% of that coverage was positive and 0% negative. 77% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 13 (21 all-time)
- Outlets (12 months): 13 in 6 countries
- Average sentiment: +0.285 (38% positive, 0% negative)
- PR / editorial: 3 PR · 10 editorial
- Sector: Travel

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 3 |
| 2025-12 | 3 |
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 4 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 0 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| autoblog.com | 1 |
| aviationweek.com | 1 |
| flyin.com | 1 |
| goodwood.com | 1 |
| hotcars.com | 1 |
| ilpiccolo.it | 1 |
| magnetomagazine.com | 1 |
| mclaren.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 6 |
| US | 3 |
| BH | 1 |
| DE | 1 |
| IQ | 1 |
| IT | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 11 |
| de | 1 |
| it | 1 |

## Share of voice among Travel peers (12 months)

| Brand | Mentions |
|---|---|
| United | 64 |
| Ryanair | 53 |
| Air Serbia | 38 |
| Emirates | 35 |
| British airways | 35 |
| Lufthansa | 35 |
| Wizz air | 30 |
| Airbnb | 30 |
| Leo Express | 24 |
| Booking.com | 19 |

## Recent coverage

- [Dai balli con Grace Kelly alle tensioni con Niki Lauda e Flavio Briatore: la F1 raccontata da Riccardo Patrese | Il Piccolo](https://www.ilpiccolo.it/cultura-e-spettacoli/monfalcone--automobilismo-f1-patrese-autobiografia-pa4xk6vz) — ilpiccolo.it, 2026-03-28, positive
- [EDITH HULTZSCH – KAIROS - Lauda-Königshofen](https://www.meine-news.de/lauda-koenigshofen/c-kultur/edith-hultzsch-kairos_a230561) — meine-news.de, 2026-03-26, positive
- [Baghdad to Istanbul Flights, BGW to IST Tickets Airfares SAR 549 | Flyin](https://www.flyin.com/en/flight-schedule/baghdad-istanbul-flights.html) — flyin.com, 2026-03-26, neutral
- [T.50s Niki Lauda supercar cleared for production after GT3 benchmark-beating Bahrain test - Professional Motorsport World](https://www.pmw-magazine.com/news/new-competition-car/t-50s-niki-lauda-supercar-cleared-for-production-after-gt3-benchmark-beating-bahrain-test.html) — pmw-magazine.com, 2026-03-09, positive
- [Niki Lauda: Why He Was So Special - Mercedes-AMG PETRONAS F1 Team](https://www.mercedesamgf1.com/news/niki-lauda-why-he-was-special) — mercedesamgf1.com, 2026-02-22, positive
- [Lauda Introduces Its First CO2 Refrigerant-Based Process Thermostat for Laboratory and Industrial Applications - Natural Refrigerants](https://naturalrefrigerants.com/news/lauda-introduces-its-first-co2-refrigerant-based-process-thermostat-for-laboratory-and-industrial-applications/) — naturalrefrigerants.com, 2026-01-09, positive
- [Niki Lauda’s Special BMW M1 is Hitting The Auction Block - Autoblog](https://www.autoblog.com/news/niki-laudas-special-bmw-m1-is-hitting-the-auction-block) — autoblog.com, 2025-12-19, neutral
- [A Legendary BMW M1 Linked To Niki Lauda Is Finally Hitting The Market - HotCars](https://www.hotcars.com/legendary-bmw-m1-niki-lauda-hitting-market/) — hotcars.com, 2025-12-12, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/lauda