# Lidl — media coverage

Lidl was mentioned 39 times in 19 outlets across 10 countries over the last 12 months. 28% of that coverage was positive and 8% negative. 87% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 39 (40 all-time)
- Outlets (12 months): 19 in 10 countries
- Average sentiment: +0.167 (28% positive, 8% negative)
- PR / editorial: 5 PR · 34 editorial
- Sector: Retail

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 1 |
| 2026-05 | 2 |
| 2026-06 | 16 |
| 2026-07 | 3 |
| 2026-08 | 16 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 18 |
| cityam.com | 2 |
| esmmagazine.com | 2 |
| sportforbusiness.com | 2 |
| brana.dk | 1 |
| checkout.ie | 1 |
| gov.uk | 1 |
| hudsonvalleypost.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 20 |
| INT | 7 |
| GB | 4 |
| IE | 2 |
| CH | 1 |
| DE | 1 |
| DK | 1 |
| HR | 1 |
| NL | 1 |
| PL | 1 |

## Share of voice among Retail peers (12 months)

| Brand | Mentions |
|---|---|
| Amazon | 962 |
| Walmart | 124 |
| Ikea | 67 |
| Aldi | 51 |
| EBay | 43 |
| Shopify | 39 |
| Lidl | 39 |
| Tesco | 35 |
| OLX | 35 |
| Target Corporation | 33 |

## Recent coverage

- [Lidl Switzerland Upgrades Logistics With Digital Check-In, Driver Lounges - ESM Magazine](https://www.esmmagazine.com/retail/lidl-switzerland-upgrades-logistics-with-digital-check-in-driver-lounges-319538) — esmmagazine.com, 2026-08-31, positive
- [Lidl Ireland Renames Bray Store In Honour Of Katie Taylor - checkout.ie](https://www.checkout.ie/retail/lidl-ireland-renames-bray-store-in-honour-of-katie-taylor-228194) — checkout.ie, 2026-08-31, positive
- [Lidl and Matchroom Turn to Powerful Emotion as Katie Taylor’s Croke Park Farewell Draws Near - Sport for Business](https://sportforbusiness.com/lidl-and-matchroom-turn-to-powerful-emotion-as-katie-taylors-croke-park-farewell-draws-near/) — sportforbusiness.com, 2026-08-31, positive
- [Tim Teutenberg Wins Thrilling Revamped Philadelphia Cycling Classic - Outside Magazine](https://velo.outsideonline.com/road/road-racing/philadelphia-cycling-classic-mens-results-2026/) — velo.outsideonline.com, 2026-08-30, neutral
- [New York’s Cheapest Grocery Store Is Expanding. See Locations - Hudson Valley Post](https://hudsonvalleypost.com/this-cheap-grocery-store-is-taking-over-new-york-see-locations/) — hudsonvalleypost.com, 2026-08-28, positive
- [Lidl owner plans €5.6bn data centre as Germany pushes digital independence - The European Magazine](https://the-european.eu/story-65224/lidl-owner-plans-e5-6bn-data-centre-as-germany-pushes-digital-independence.html) — the-european.eu, 2026-08-28, positive
- [Asda turnaround king Allan Leighton hopes for summer boost](https://www.cityam.com/asda-turnaround-king-allan-leighton-hopes-for-summer-boost/) — cityam.com, 2026-08-27, neutral
- [Lidl Puts Fans ‘In Katie’s Corner’ with Limited Edition Taylor Shorts - Sport for Business](https://sportforbusiness.com/lidl-puts-fans-in-katies-corner-with-limited-edition-taylor-shorts/) — sportforbusiness.com, 2026-08-27, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/lidl