# Mazda — media coverage

Mazda was mentioned 152 times in 90 outlets across 19 countries over the last 12 months. 40% of that coverage was positive and 6% negative. 91% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 152 (155 all-time)
- Outlets (12 months): 90 in 19 countries
- Average sentiment: +0.263 (40% positive, 6% negative)
- PR / editorial: 13 PR · 139 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 2 |
| 2026-02 | 96 |
| 2026-03 | 33 |
| 2026-04 | 2 |
| 2026-05 | 1 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 18 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| carbuzz.com | 9 |
| caranddriver.com | 8 |
| thedrive.com | 7 |
| autoblog.com | 5 |
| motor1.com | 5 |
| theautopian.com | 4 |
| arstechnica.com | 3 |
| autoevolution.com | 3 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 83 |
| US | 40 |
| AU | 7 |
| BE | 2 |
| CA | 2 |
| DE | 2 |
| ES | 2 |
| FR | 2 |
| GB | 2 |
| AR | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 104 |
|  | 29 |
| es | 8 |
| fr | 5 |
| de | 2 |
| hu | 1 |
| it | 1 |
| pt | 1 |
| sl | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Here's How Much A Brand-New Ford Mustang Cost In 1964 Vs. 2026 - Jalopnik](https://www.jalopnik.com/2245699/how-much-ford-mustang-cost-1964-vs-2026/) — jalopnik.com, 2026-08-31, neutral
- [Ask Nathan: 2028 Hyundai Santa Fe EREV (What We Know So Far) and What's Up With the 2026 Mazda CX-5? - TFLcar](https://tflcar.com/2026/08/ask-nathan-hyundai-santa-fe-erev-mazda-cx-5/) — tflcar.com, 2026-08-30, neutral
- [Ask Nathan: 2028 Hyundai EREV (What We Know So Far) and What's Up With the 2027 Mazda CX-5? - TFLcar](https://tflcar.com/2026/08/ask-nathan-hyundai-santa-fe-erev-extended-range-electric-vehicle-and-whats-up-with-the-2027-mazda-cx-5/) — tflcar.com, 2026-08-30, neutral
- [The BMW Z4 Makes a Hasty Return, Although Only Across Imagination Land and as a Sports Coupe - autoevolution](https://www.autoevolution.com/news/the-bmw-z4-makes-a-hasty-return-although-only-across-imagination-land-and-as-a-sports-coupe-274824.html) — autoevolution.com, 2026-08-30, neutral
- [Mazda MX-5 drops 181bhp 2.0-litre engine in UK](https://www.autocar.co.uk/car-news/new-cars/mazda-mx-5-drops-181bhp-20-litre-engine-uk) — autocar.co.uk, 2026-08-25, neutral
- [Renault Refuses To Kill Physical Buttons, Even If They Cost More - Motor1.com](https://www.motor1.com/news/805556/future-renault-models-keeping-buttons/) — motor1.com, 2026-08-20, negative
- [2026 Hyundai Venue Test: No Frills, No Surprises](https://www.caranddriver.com/reviews/a73455753/2026-hyundai-venue-test/) — caranddriver.com, 2026-08-19, neutral
- [Volkswagen czy Skoda — które auta są mniej awaryjne? Różnice są duże](https://www.auto-swiat.pl/uzywane/co-warto-kupic/volkswagen-czy-skoda-ktore-auta-sa-mniej-awaryjne-roznice-sa-duze/2k3z2xv) — auto-swiat.pl, 2026-08-17, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/mazda