# McDonald's — media coverage

McDonald's was mentioned 61 times in 41 outlets across 7 countries over the last 12 months. 30% of that coverage was positive and 16% negative. 89% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 61 (61 all-time)
- Outlets (12 months): 41 in 7 countries
- Average sentiment: +0.125 (30% positive, 16% negative)
- PR / editorial: 7 PR · 54 editorial
- Sector: Food

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 5 |
| 2026-03 | 11 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 12 |
| 2026-07 | 1 |
| 2026-08 | 31 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 11 |
| businessinsider.com | 4 |
| marketbeat.com | 4 |
| tastingtable.com | 3 |
| aol.com | 2 |
| sporked.com | 2 |
| attractionsmagazine.com | 1 |
| beaconjournal.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 34 |
| US | 21 |
| UA | 2 |
| FR | 1 |
| GB | 1 |
| MX | 1 |
| NZ | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 45 |
| en | 15 |
| uk | 1 |

## Share of voice among Food peers (12 months)

| Brand | Mentions |
|---|---|
| Burger king | 85 |
| Gordon Ramsay | 83 |
| Kfc | 67 |
| McDonald's | 61 |
| Starbucks | 57 |
| Wolt | 30 |
| Mcdonald | 28 |
| Alain Ducasse | 23 |
| Guy Fieri | 23 |
| Heston Blumenthal | 22 |

## Recent coverage

- [Barberton McDonald's shooting stemmed from feud between high school students - Akron Beacon Journal](https://www.beaconjournal.com/story/news/crime/2026/08/31/barberton-shooting-mcdonalds-monday-2-reported-victim-1-shot-in-leg/91551327007/) — beaconjournal.com, 2026-08-31, negative
- [Mike Epps Returns to Indianapolis McDonald’s Drive-Thru Years After Working for Chain - Complex](https://www.complex.com/pop-culture/a/bernadette-giacomazzo/mike-epps-indianapolis-mcdonalds-return) — complex.com, 2026-08-31, positive
- [McDonald’s New Happy Meal Combines SpongeBob and One Piece: See the Toys - today.com](https://www.today.com/food/restaurants/spongebob-one-piece-happy-meal-mcdonalds-rcna595388) — today.com, 2026-08-31, positive
- [McDonald’s giving away 2 tickets to Bills home opener - WHEC.com](https://www.whec.com/top-news/mcdonalds-giving-away-2-tickets-to-bills-home-opener/) — whec.com, 2026-08-31, positive
- [14-Year-Old Sentenced for Role in Shooting Near Great Falls McDonald's - Montana Talks](https://montanatalks.com/ixp/1106/p/great-falls-juvenile-shooting-sentence/) — montanatalks.com, 2026-08-31, negative
- [McDonald’s Announces ‘SpongeBob’/‘One Piece’ Collab Happy Meal - AOL.com](https://www.aol.com/articles/mcdonald-announces-spongebob-one-piece-182436000.html) — aol.com, 2026-08-31, positive
- [McDonald's One Piece x SpongeBob Crossover Drops September 15 - themainstreetmouse.com](https://themainstreetmouse.com/2026/08/31/the-most-unexpected-crossover-of-2026-is-coming-to-mcdonalds/) — themainstreetmouse.com, 2026-08-31, positive
- [The McDonald’s One Piece SpongeBob Happy Meal Collab Releases September 15 - Sole Retriever](https://www.soleretriever.com/news/articles/mcdonalds-one-piece-spongebob-happy-meal-collab-release-date-september-2026) — soleretriever.com, 2026-08-31, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/mcdonald-s