# McLaren — media coverage

McLaren was mentioned 88 times in 55 outlets across 10 countries over the last 12 months. 44% of that coverage was positive and 6% negative. 84% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 88 (89 all-time)
- Outlets (12 months): 55 in 10 countries
- Average sentiment: +0.289 (44% positive, 6% negative)
- PR / editorial: 14 PR · 74 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 2 |
| 2026-01 | 0 |
| 2026-02 | 37 |
| 2026-03 | 30 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 18 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| formula1.com | 6 |
| motorsport.com | 6 |
| autocar.co.uk | 4 |
| mclaren.com | 4 |
| racingnews365.com | 4 |
| autoevolution.com | 3 |
| gpfans.com | 3 |
| thedrive.com | 3 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 57 |
| US | 9 |
| JP | 8 |
| GB | 7 |
| CN | 2 |
| AU | 1 |
| HU | 1 |
| IN | 1 |
| IT | 1 |
| NZ | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 67 |
|  | 20 |
| es | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Schumacher’s tears, Leclerc’s win, and maiden victories – 7 memorable Italian Grand Prix moments from Monza - Formula 1](https://www.formula1.com/en/latest/article/schumachers-tears-leclercs-win-and-maiden-victories-7-memorable-italian-grand-prix-moments-from-monza.4CxQj6sZhyVrjCjiXWqA4V) — formula1.com, 2026-08-31, positive
- [F1 driver contracts: How long is each driver tied down for? - Motorsport.com](https://www.motorsport.com/f1/news/f1-driver-contracts-how-long-is-each-driver-tied-down-for/10850679/) — motorsport.com, 2026-08-30, neutral
- [Our 17 favorite Lego sets, sourced from actual Lego fans](https://mashable.com/article/favorite-lego-sets-2026) — mashable.com, 2026-08-30, neutral
- [Race 1 Pole-To-Win For Max Racing Mercedes-AMG - dailysportscar.com](https://www.dailysportscar.com/2026/08/29/race-1-pole-to-win-for-max-racing-mercedes-amg.html) — dailysportscar.com, 2026-08-29, negative
- [Max Verstappen Surprises Everyone and Commits to Red Bull F1 Through 2030](https://www.thedrive.com/news/max-verstappen-surprises-everyone-and-commits-to-red-bull-f1-through-2030) — thedrive.com, 2026-08-20, neutral
- [Lotus Emira 420 Sport: the best Emira yet is a downsized supercar](https://www.cityam.com/lotus-emira-420-sport-the-best-emira-yet-is-a-downsized-supercar/) — cityam.com, 2026-08-18, positive
- [McLaren Teams Up with Central Saint Martins in One-Of-A-Kind Fashion Collaboration](https://hypebeast.com/2026/8/mclaren-racing-central-saint-martins-collaboration-announcement) — hypebeast.com, 2026-08-18, positive
- [McLaren Automotive - Official Global Website](https://www.mclaren.com/cars/gl_en) — mclaren.com, 2026-08-17, positive

## Related brands

- [Ferrari](https://voilaiq.com/brand-catalog/ferrari.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/mclaren