# Michelob ULTRA — media coverage

Michelob ULTRA was mentioned 5 times in 4 outlets over the last 12 months.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 5 (5 all-time)
- Outlets (12 months): 4 in 2 countries
- Sector: Beverages

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 1 |
| 2026-03 | 0 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 1 |
| 2026-07 | 2 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| finance.yahoo.com | 2 |
| beveragedaily.com | 1 |
| desmog.com | 1 |
| thedrinksbusiness.com | 1 |

## Share of voice among Beverages peers (12 months)

| Brand | Mentions |
|---|---|
| Cotti Coffee | 111 |
| Johnnie Walker | 69 |
| Amsterdam | 10 |
| Pepsi Max | 8 |
| Gong Cha | 6 |
| Michelob ULTRA | 5 |
| Red Bull | 4 |
| Gatorade | 4 |
| Costa Coffee | 4 |
| Cuatro Cabezas | 4 |

## Recent coverage

- [AB InBev invests US$13 million in New York site - The Drinks Business](https://www.thedrinksbusiness.com/2026/08/ab-inbev-invests-us13-million-in-new-york-site/) — thedrinksbusiness.com, 2026-08-24, positive
- [AB InBev Misses Q2 Earnings & Revenues Estimates, Reaffirms 2026 View - Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/ab-inbev-misses-q2-earnings-151800755.html) — finance.yahoo.com, 2026-07-30, positive
- [AB InBev Bolsters Position With Premiumization and Digital Expansion - Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/ab-inbev-bolsters-position-premiumization-182000148.html) — finance.yahoo.com, 2026-07-01, positive
- [The ‘Oscars of Advertising’ Has a Cheating Problem - DeSmog](https://www.desmog.com/2026/06/19/the-oscars-of-advertising-has-a-cheating-problem/) — desmog.com, 2026-06-19, negative
- [AB InBev champions strength of megabrands in difficult beer market - BeverageDaily.com](https://www.beveragedaily.com/Article/2026/02/13/ab-inbev-invests-in-budweiser-corona-stella-artois-for-long-term-growth/) — beveragedaily.com, 2026-02-13, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/michelob-ultra