# New Balance — media coverage

New Balance was mentioned 89 times in 54 outlets across 9 countries over the last 12 months. 76% of that coverage was positive and 2% negative. 69% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 89 (90 all-time)
- Outlets (12 months): 54 in 9 countries
- Average sentiment: +0.576 (76% positive, 2% negative)
- PR / editorial: 28 PR · 61 editorial
- Sector: Fashion

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 55 |
| 2026-03 | 14 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 19 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| highsnobiety.com | 12 |
| hypebeast.com | 10 |
| sneakernews.com | 4 |
| esquire.de | 2 |
| gearpatrol.com | 2 |
| justfreshkicks.com | 2 |
| nj.com | 2 |
| oreateai.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 50 |
| US | 15 |
| DE | 13 |
| IT | 3 |
| ES | 2 |
| GB | 2 |
| JP | 2 |
| CO | 1 |
| TR | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 54 |
|  | 19 |
| es | 7 |
| de | 3 |
| fr | 2 |
| it | 2 |
| ja | 1 |
| tr | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Reported cargo theft rises 5% in Q2 as Southern California remains a hot spot](https://www.freightwaves.com/news/reported-cargo-theft-rises-5-in-q2-as-southern-california-remains-a-hot-spot) — freightwaves.com, 2026-08-28, negative
- [Jack Harlow and New Balance Connect Louisville to New York With the T500 "Olmsted"](https://hypebeast.com/2026/8/jack-harlow-new-balance-t500-olmsted-u5005jd-official-look-release-info) — hypebeast.com, 2026-08-28, positive
- [New Balance’s Cocoa-Flavored Dad Shoe Puts the Taste in Tasteful](https://www.highsnobiety.com/p/new-balance-991v1-cocoa/) — highsnobiety.com, 2026-08-22, positive
- [New Balance’s Colorful "Dunk" Skate Shoes Took the Scenic Route](https://www.highsnobiety.com/p/35th-north-new-balance-numeric-480/) — highsnobiety.com, 2026-08-21, positive
- [New Balance's Miu Miu-Minded Sneaker Is an Autumnal Appetizer](https://www.highsnobiety.com/p/size-new-balance-204l-sneaker-plaid/) — highsnobiety.com, 2026-08-21, positive
- [New Balance Just Made the Rolls Royce of Normcore Sneakers](https://www.highsnobiety.com/p/new-balance-2040v5-castlerock/) — highsnobiety.com, 2026-08-19, positive
- [New Balance’s England-Made Dad Sneaker Gets Its Roses](https://www.highsnobiety.com/p/new-balance-991v2-rose-taupe/) — highsnobiety.com, 2026-08-18, positive
- [From New Balance to Nike, the Seven Best Sneakers to Cop This Week](https://www.highsnobiety.com/p/sneaker-releases-2026-august-week-3/) — highsnobiety.com, 2026-08-18, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/new-balance