# Nike — media coverage

Nike was mentioned 392 times in 124 outlets across 18 countries over the last 12 months. 46% of that coverage was positive and 12% negative. 84% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 392 (398 all-time)
- Outlets (12 months): 124 in 18 countries
- Average sentiment: +0.282 (46% positive, 12% negative)
- PR / editorial: 61 PR · 331 editorial
- Sector: Fashion
- Also written as: Nike Inc., Nike, Inc., NKE

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 1 |
| 2026-01 | 0 |
| 2026-02 | 110 |
| 2026-03 | 42 |
| 2026-04 | 2 |
| 2026-05 | 3 |
| 2026-06 | 44 |
| 2026-07 | 4 |
| 2026-08 | 185 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| highsnobiety.com | 57 |
|  | 40 |
| marketbeat.com | 31 |
| hypebeast.com | 27 |
| soleretriever.com | 11 |
| stocktwits.com | 10 |
| finance.yahoo.com | 9 |
| gearpatrol.com | 8 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 212 |
| US | 78 |
| DE | 57 |
| JO | 11 |
| GB | 8 |
| CN | 5 |
| JP | 5 |
| BR | 3 |
| ES | 2 |
| MX | 2 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 242 |
| en | 143 |
| es | 3 |
| pt | 2 |
| ja | 1 |
| no | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Nike (NKE) Suffers a Larger Drop Than the General Market: Key Insights - Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/nike-nke-suffers-larger-drop-214502436.html) — finance.yahoo.com, 2026-08-31, negative
- [Nike (NYSE:NKE) Faces Demand Risks As Crude Prices Rise - Kalkine Media](https://kalkinemedia.com/us/stocks/consumer/nike-nysenke-faces-demand-risks-as-crude-prices-rise) — kalkinemedia.com, 2026-08-31, negative
- [Carlos Alcaraz Debuted New Travis Scott Nikes at the US Open - GQ](https://www.gq.com/story/carlos-alcaraz-travis-scott-us-open-nike-sneakers-08-31-2026) — gq.com, 2026-08-31, positive
- [Travis Scott x Nike Zoom Vapor 12 "Cactus Court" - Nice Kicks](https://www.nicekicks.com/travis-scott-nike-zoom-vapor-12-cactus-court-jj2180-100/) — nicekicks.com, 2026-08-31, positive
- [Travis Scott x Nike Air Force 1 Low "Cactus Court" September 2026 Release Date & Info - Nice Kicks](https://www.nicekicks.com/travis-scott-nike-air-force-1-low-cactus-court-jf7727-400/) — nicekicks.com, 2026-08-31, neutral
- [Yuto and Nike SB Have a "Laser" Edition Air Force 1 in the Works - JustFreshKicks](https://justfreshkicks.com/yuto-nike-sb-air-force-1-laser-iu3766-100/) — justfreshkicks.com, 2026-08-31, positive
- [EXEC: Nike Sees Downgrade Following Dick’s SG Guidance Cut - SGB Media](https://sgbonline.com/exec-nike-sees-downgrade-following-dicks-sg-guidance-cut/) — sgbonline.com, 2026-08-31, negative
- [Nike, RAJ Epicenter Week And The Business Of Women’s Sports - Yahoo Sports](https://sports.yahoo.com/articles/nike-raj-epicenter-week-business-190021482.html) — sports.yahoo.com, 2026-08-31, positive

## Related brands

- [Adidas](https://voilaiq.com/brand-catalog/adidas.md)
- [Puma](https://voilaiq.com/brand-catalog/puma.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/nike