# Prada — media coverage

Prada was mentioned 45 times in 25 outlets across 7 countries over the last 12 months. 22% of that coverage was positive and 4% negative. 87% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 45 (50 all-time)
- Outlets (12 months): 25 in 7 countries
- Average sentiment: +0.142 (22% positive, 4% negative)
- PR / editorial: 6 PR · 39 editorial
- Sector: Fashion

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 3 |
| 2026-03 | 2 |
| 2026-04 | 1 |
| 2026-05 | 3 |
| 2026-06 | 19 |
| 2026-07 | 4 |
| 2026-08 | 12 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 21 |
| bbntimes.com | 1 |
| broadwayworld.com | 1 |
| christies.com | 1 |
| cnaluxury.channelnewsasia.com | 1 |
| esquireme.com | 1 |
| fzine.com | 1 |
| glossy.co | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 23 |
| INT | 12 |
| IT | 4 |
| GB | 2 |
| MY | 2 |
| DE | 1 |
| SG | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 44 |
| en | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Prada’s Fall 2026 Campaign Finds the Extraordinary in the Everyday - Esquire Middle East](https://www.esquireme.com/style/pradas-fall-2026-campaign-finds-the-extraordinary-in-the-everyday) — esquireme.com, 2026-08-31, positive
- [Fondazione Prada Film Fund makes its Venice debut with "The Difficult Bride" - nssmag.com](https://www.nssmag.com/en/lifestyle/46597/fondazione-prada-film-fund-makes-its-venice-debut-with-the-difficult-bride) — nssmag.com, 2026-08-31, positive
- [Prada Paragon Singapore Reopens With A Major Glow-Up Featuring A New Second Floor - FZINE Singapore](https://www.fzine.com/fashion/prada-paragon-singapore-revamp) — fzine.com, 2026-08-31, positive
- [Is Teri Hatcher Starring in THE DEVIL WEARS PRADA Musical? - BroadwayWorld](https://www.broadwayworld.com/article/Is-Teri-Hatcher-Starring-in-THE-DEVIL-WEARS-PRADA-Musical-20260828) — broadwayworld.com, 2026-08-28, neutral
- [Every Girl Wants to Dress Like Nhỏgirl](https://www.highsnobiety.com/p/nhogirl-amsterdam-amy-pham-thi/) — highsnobiety.com, 2026-08-27, neutral
- ['The Devil Wears Prada' tickets now available through September 2027, Matt Henry extends run - London Theatre](https://www.londontheatre.co.uk/theatre-news/news/the-devil-wears-prada-tickets-now-available-through-september-2027-matt-henry-extends-run) — londontheatre.co.uk, 2026-08-27, neutral
- [Prada’s “Abandoned” Rolls-Royce Project Prompts $5M Contract Fight - The Fashion Law](https://www.thefashionlaw.com/pradas-abandoned-rolls-royce-project-prompts-5m-contract-fight/) — thefashionlaw.com, 2026-08-26, negative
- [The Devil Wears Prada 2 costumes come to auction - Christie’s](https://www.christies.com/en/stories/devil-wears-prada-2-costumes-auction-afc6b7d10c9343e4837b46861467948c) — christies.com, 2026-08-19, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/prada