# Puma — media coverage

Puma was mentioned 36 times in 25 outlets across 9 countries over the last 12 months. 36% of that coverage was negative and 19% positive.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 36 (39 all-time)
- Outlets (12 months): 25 in 9 countries
- Average sentiment: -0.150 (19% positive, 36% negative)
- Sector: Fashion
- Also written as: Puma Athletic, PUMA SE, Puma Sports

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 17 |
| 2026-03 | 2 |
| 2026-04 | 1 |
| 2026-05 | 0 |
| 2026-06 | 4 |
| 2026-07 | 0 |
| 2026-08 | 11 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 7 |
| luxe.co | 3 |
| ad-hoc-news.de | 2 |
| boersen-zeitung.de | 2 |
| sueddeutsche.de | 2 |
| basketusa.com | 1 |
| biznis.telegraf.rs | 1 |
| boerse-express.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 12 |
| DE | 11 |
| US | 7 |
| BE | 1 |
| GB | 1 |
| JP | 1 |
| MY | 1 |
| PT | 1 |
| RS | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 18 |
| de | 11 |
| en | 6 |
| fr | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Exclusive: Puma to Release Portugal Lifestyle Kit Inspired by Nike 1997 Shirt - Footy Headlines](https://www.footyheadlines.com/2115511775/exclusive-puma-to-release-portugal-lifestyle-kit-inspired-by-nike-1997-shirt.html) — footyheadlines.com, 2026-08-29, neutral
- [人事动向｜Nike首席商务官来自山姆中国、Alo Yoga、Puma 高管变动](https://luxe.co/post/480137) — luxe.co, 2026-08-28, negative
- [运动户外人事｜lululemon 任命中国及亚太区总裁，Vuori 任命首席营销官，Puma，Vail Resorts，Brav 等高管变动](https://luxe.co/post/479252) — luxe.co, 2026-08-21, neutral
- [The Playbook Behind Agilitas’ Global Sportswear Ambition](https://inc42.com/buzz/the-playbook-behind-agilitass-global-sportswear-ambition/) — inc42.com, 2026-08-19, positive
- [Rođena braća međusobno zaratila, svet nakon toga dobio dva sportska giganta: Svađa koja danas vredi milijarde](https://biznis.telegraf.rs/preduzetnistvo/4380473-rodjena-braca-medjusobno-zaratila-svet-nakon-toga-dobio-dva-sportska-giganta-svadja-koja-danas-vredi-milijarde) — biznis.telegraf.rs, 2026-08-18, neutral
- [运动户外人事｜耐克、lululemon、彪马、Rains、Kontoor Brands ... 最新高管变动](https://luxe.co/post/478102) — luxe.co, 2026-08-14, neutral
- [Where Mbappe will go if he breaks up with Nike](https://www.cityam.com/where-will-mbappe-go-if-he-ditches-lucrative-nike-boot-deal/) — cityam.com, 2026-08-13, neutral
- [Inside the Footwear Battle on Football’s Biggest Stage](https://www.brandwatch.com/blog/football-boots-tournament-trends/) — brandwatch.com, 2026-08-07, positive

## Related brands

- [Adidas](https://voilaiq.com/brand-catalog/adidas.md)
- [Nike](https://voilaiq.com/brand-catalog/nike.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/puma