# Reebok — media coverage

Reebok was mentioned 81 times in 70 outlets across 12 countries over the last 12 months. 52% of that coverage was positive and 22% negative. 74% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 81 (83 all-time)
- Outlets (12 months): 70 in 12 countries
- Average sentiment: +0.241 (52% positive, 22% negative)
- PR / editorial: 21 PR · 60 editorial
- Sector: Sport

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 60 |
| 2026-03 | 20 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| shopping.yahoo.com | 3 |
| thv11.com | 3 |
| clarkdeals.com | 2 |
| dazeddigital.com | 2 |
| highsnobiety.com | 2 |
| novyny.live | 2 |
| obozrevatel.com | 2 |
| techedubyte.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 57 |
| UA | 9 |
| DE | 3 |
| US | 3 |
| FR | 2 |
| BG | 1 |
| BR | 1 |
| BY | 1 |
| CZ | 1 |
| GB | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 64 |
| uk | 7 |
| fr | 2 |
|  | 1 |
| bg | 1 |
| cs | 1 |
| de | 1 |
| es | 1 |
| pt | 1 |
| ro | 1 |
| ru | 1 |

## Share of voice among Sport peers (12 months)

| Brand | Mentions |
|---|---|
| Nba | 88 |
| Reebok | 81 |
| Nfl | 79 |
| Barcelona | 78 |
| Liverpool | 77 |
| Formula 1 | 77 |
| Real madrid | 71 |
| Garmin | 54 |
| Mizuno | 35 |
| Bayern munich | 34 |

## Recent coverage

- [Reebok and Zellerfeld Unveil the 3D-Printed Question 96/26](https://hypebeast.com/2026/8/zellerfeld-3d-printed-reebok-question-96-26-lilac-stone-colorways-release-info) — hypebeast.com, 2026-08-18, positive
- [Reebok – stylová kombinace každodenního pohodlí a sportovního výkonu přichází do CCC | Pro ženy | Blesk.cz](https://prozeny.blesk.cz/clanek/pro-zeny-volny-cas/835625/reebok-stylova-kombinace-kazdodenniho-pohodli-a-sportovniho-vykonu-prichazi-do-ccc.html) — prozeny.blesk.cz, 2026-03-26, positive
- [Reebok | Sneakers & Sandals | SoftMoc.com](https://www.softmoc.com/ca/v/reebok) — softmoc.com, 2026-03-26, positive
- [Arkansas' Darius Acuff Jr. signs historic shoe deal with Reebok - 5newsonline.com](https://www.5newsonline.com/video/sports/ncaa/university-of-arkansas/arkansas-darius-acuff-jr-seals-historic-shoe-deal-reebok/527-fa108203-32df-4bfb-a68a-7a1babadb85a) — 5newsonline.com, 2026-03-25, neutral
- [Razorback guard Darius Acuff Jr. signs shoe deal with Reebok - thv11.com](https://www.thv11.com/video/news/local/razorback-guard-darius-acuff-jr-signs-shoe-deal-with-reebok/91-dd23128b-60fb-4c09-97ce-885a67a774fc) — thv11.com, 2026-03-25, neutral
- [Grizz/Hawks, Sweet 16 Stats, Darius Acuff Jr Lands Reebok Deal, Magic Collapse | Chris Vernon Show - Grind City Media](https://www.grindcitymedia.com/2026/03/24/grizz-hawks-sweet-16-stats-darius-acuff-jr-lands-reebok-deal-magic-collapse-chris-vernon-show) — grindcitymedia.com, 2026-03-24, neutral
- [Allen Iverson co-signs Arkansas freshman Darius Acuff as he receives a historic Reebok deal - Inquirer.com](https://www.inquirer.com/sixers/darius-acuff-reebok-deal-allen-iverson-20260324.html) — inquirer.com, 2026-03-24, positive
- [Razorback guard Darius Acuff Jr. lands historic shoe deal with Reebok - thv11.com](https://www.thv11.com/video/news/local/razorback-guard-darius-acuff-jr-lands-historic-shoe-deal-with-reebok/91-ddb5c666-cd45-430f-9221-695235af4467) — thv11.com, 2026-03-24, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/reebok