# Rolex — media coverage

Rolex was mentioned 48 times in 37 outlets across 9 countries over the last 12 months. 52% of that coverage was positive and 4% negative. 94% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 48 (61 all-time)
- Outlets (12 months): 37 in 9 countries
- Average sentiment: +0.363 (52% positive, 4% negative)
- PR / editorial: 3 PR · 45 editorial
- Sector: Watches

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 6 |
| 2026-03 | 19 |
| 2026-04 | 3 |
| 2026-05 | 3 |
| 2026-06 | 2 |
| 2026-07 | 6 |
| 2026-08 | 9 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| scmp.com | 3 |
| gearpatrol.com | 2 |
| gq.com | 2 |
| hauteliving.com | 2 |
| hindustantimes.com | 2 |
| hypebeast.com | 2 |
| manofmany.com | 2 |
| monochrome-watches.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 27 |
| US | 7 |
| CH | 4 |
| CN | 3 |
| IN | 2 |
| NZ | 2 |
| LV | 1 |
| SG | 1 |
| UA | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 29 |
| en | 19 |

## Share of voice among Watches peers (12 months)

| Brand | Mentions |
|---|---|
| Rolex | 48 |
| Swatch | 26 |
| Omega | 25 |
| TAG Heuer | 13 |

## Recent coverage

- [Hands-On With Chanel’s High-End Men’s J12 Golden Black Ceramic 42mm Watch - ablogtowatch.com](https://www.ablogtowatch.com/chanel-j12-golden-black-42mm-watch/) — ablogtowatch.com, 2026-08-28, neutral
- [5 Rare Celebrity-Owned Timepieces That Go Beyond the Hype](https://hypebeast.com/2026/8/five-rare-celebrity-owned-timepieces-that-go-beyond-the-hype) — hypebeast.com, 2026-08-28, positive
- [Monterey Car Week Is a Five-Day Extravaganza of Automotive Aspiration](https://hypebeast.com/2026/8/monterey-car-week-quail-concours-kith-bmw-carmel-recap) — hypebeast.com, 2026-08-21, positive
- [Toyota Says US Allocation of GR GT Supercar Is Already Sold Out ‘By Design’](https://www.thedrive.com/news/toyota-says-us-allocation-of-gr-gt-supercar-is-already-sold-out-by-design) — thedrive.com, 2026-08-17, neutral
- [Shop for Rolex Watches at the #1 Watch Dealer - Avi & Co.](https://www.aviandco.com/collections/rolex-watches) — aviandco.com, 2026-08-10, positive
- [The Great American Watch Migration - WatchPro](https://www.watchpro.com/the-great-american-watch-migration/) — watchpro.com, 2026-08-07, positive
- [Why Rolex Is The Undisputed Leader Of The Secondary Watch Market - maxim.com](https://www.maxim.com/style/rolex-sales-on-the-secondary-market-are-officially-back-to-pre-pandemic-levels/) — maxim.com, 2026-08-07, neutral
- [Carlos Alcaraz watch collection in 2026: Inside Spanish tennis icon’s luxury and classic Rolex timepieces - The Times of India](https://timesofindia.indiatimes.com/sports/international-sports/carlos-alcaraz-watch-collection-in-2026-inside-spanish-tennis-icons-luxury-and-classic-rolex-timepieces/articleshow/132830487.cms) — timesofindia.indiatimes.com, 2026-08-06, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/rolex