# SAP — media coverage

SAP was mentioned 46 times in 36 outlets across 14 countries over the last 12 months. 30% of that coverage was positive and 11% negative. 83% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 46 (50 all-time)
- Outlets (12 months): 36 in 14 countries
- Average sentiment: +0.136 (30% positive, 11% negative)
- PR / editorial: 8 PR · 38 editorial
- Sector: Tech
- Also written as: S/4HANA, SAP Analytics Cloud, SAP BTP, SAP ERP, SAP Fiori

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 14 |
| 2026-03 | 20 |
| 2026-04 | 0 |
| 2026-05 | 2 |
| 2026-06 | 0 |
| 2026-07 | 1 |
| 2026-08 | 8 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| lemonde.fr | 3 |
| 4investors.de | 2 |
| ad-hoc-news.de | 2 |
| community.sap.com | 2 |
| dynamicbusiness.com | 2 |
| fortuneturkey.com | 2 |
| marketbeat.com | 2 |
| news.sap.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 18 |
| DE | 7 |
| FR | 4 |
| US | 3 |
| AU | 2 |
| CR | 2 |
| JP | 2 |
| TR | 2 |
| BR | 1 |
| CA | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 20 |
|  | 12 |
| de | 6 |
| fr | 4 |
| ja | 2 |
| tr | 2 |

## Share of voice among Tech peers (12 months)

| Brand | Mentions |
|---|---|
| Google | 1408 |
| Apple | 976 |
| Meta | 929 |
| OpenAI | 641 |
| Microsoft | 622 |
| Anthropic | 451 |
| Samsung | 416 |
| Nvidia | 279 |
| Huawei | 151 |
| TikTok | 134 |

## Recent coverage

- [Sharpi capta US$ 4M para conectar WhatsApp a ERPs](https://startups.com.br/negocios/rodada-de-investimento/sharpi-capta-us-4m-para-conectar-whatsapp-a-erps/) — startups.com.br, 2026-08-28, neutral
- [Inside The Private-Market Divide: EquityZen’s Phil Haslett On AI, SaaS And Secondaries](https://news.crunchbase.com/liquidity/ai-ipo-ma-secondaries-haslett-equityzen/) — news.crunchbase.com, 2026-08-25, neutral
- [SAP Aktie: Gelingt im 3. Anlauf das wichtige Kaufsignal? | 4investors.de](https://www.4investors.de/nachrichten/boerse.php?sektion=stock&ID=191615) — 4investors.de, 2026-08-17, neutral
- [August Developer Challenge Week 1 – Joule - SAP Community](https://community.sap.com/t5/artificial-intelligence-blogs-posts/august-developer-challenge-week-1-joule/ba-p/14445411) — community.sap.com, 2026-08-11, neutral
- [SAP SE (SAP) Stock Price, News, Quote & History - Yahoo Finance](https://finance.yahoo.com/quote/SAP/) — finance.yahoo.com, 2026-08-10, neutral
- [Rezort vnútra čaká tučný účet. Modernizácia informačných systémov bude stáť takmer 124 miliónov eur](https://hnonline.sk/finweb/ekonomika/96296213-rezort-vnutra-caka-tucny-ucet-modernizacia-informacnych-systemov-bude-stat-takmer-124-milionov-eur) — hnonline.sk, 2026-08-10, neutral
- [SAP - Overview, News & Similar companies | ZoomInfo.com](https://www.zoominfo.com/c/sap-se/65536388) — zoominfo.com, 2026-08-10, neutral
- [Software Giant SAP Stops Most Travel and Hiring Because of AI’s Soaring Cost - 404 Media](https://www.404media.co/software-giant-sap-stops-most-travel-and-hiring-because-of-ais-soaring-cost/) — 404media.co, 2026-08-06, negative

## Related brands

- [Microsoft](https://voilaiq.com/brand-catalog/microsoft.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/sap