# Fragrance brands — share of voice

Data as of 2026-10-01 (last 12 months).

| Brand | Mentions | Share |
|---|---|---|
| Lancôme | 21 | 25% |
| Hugo Boss | 17 | 20% |
| Guerlain | 17 | 20% |
| Thierry Mugler | 8 | 9% |
| JD Jeffrey Dame Fragrance | 8 | 9% |
| Dior Parfums | 5 | 6% |
| Jo malone | 3 | 4% |
| Jo Malone London | 3 | 4% |
| Memo Paris | 3 | 4% |

Data: VoilàIQ, 2026-10-01. Canonical: https://voilaiq.com/brand-catalog/sector/fragrance