# Sephora — media coverage

Sephora was mentioned 29 times in 20 outlets across 4 countries over the last 12 months. 83% of that coverage was positive and 10% negative. 83% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 29 (30 all-time)
- Outlets (12 months): 20 in 4 countries
- Average sentiment: +0.608 (83% positive, 10% negative)
- PR / editorial: 5 PR · 24 editorial
- Sector: Health

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 3 |
| 2026-04 | 2 |
| 2026-05 | 0 |
| 2026-06 | 3 |
| 2026-07 | 3 |
| 2026-08 | 16 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| newsroom.sephora.com | 4 |
| prnewswire.com | 3 |
| en.sedaily.com | 2 |
| finance.yahoo.com | 2 |
| forbes.com | 2 |
| glossy.co | 2 |
| bizbash.com | 1 |
| cosmeticsbusiness.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 18 |
| US | 7 |
| KR | 3 |
| CN | 1 |

## Share of voice among Health peers (12 months)

| Brand | Mentions |
|---|---|
| Sephora | 29 |
| IFIT | 27 |
| Whoop | 23 |
| Müller | 19 |
| Calypso | 13 |
| Douglas | 10 |
| Premium Club | 10 |
| GymBeam | 10 |
| Oura | 7 |
| Peloton | 6 |

## Recent coverage

- [rhode to Launch at Sephora Across 19 European Countries on September 30 - Oui Speak Fashion (OSF)](https://ouispeakfashion.com/rhode-europe-sephora-launch-19-countries/) — ouispeakfashion.com, 2026-08-31, positive
- [Sephora vs. Ulta: The fall beauty sale showdown is on - New York Post](https://nypost.com/2026/08/31/shopping/the-ultimate-fall-beauty-sale-showdown-sephora-vs-ulta/) — nypost.com, 2026-08-31, positive
- [rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora - New Castle News](https://www.ncnewsonline.com/news/national/rhode-announces-official-launch-date-for-its-retail-expansion-in-europe-with-sephora/article_511f9505-3ce9-596c-a8ad-b55ec73926ee.html) — ncnewsonline.com, 2026-08-31, positive
- [LAURA GELLER BEAUTY EXPANDS RETAIL FOOTPRINT WITH LAUNCH IN SEPHORA AT KOHL'S STORES NATIONWIDE - PR Newswire](https://www.prnewswire.com/news-releases/laura-geller-beauty-expands-retail-footprint-with-launch-in-sephora-at-kohls-stores-nationwide-302862220.html) — prnewswire.com, 2026-08-31, positive
- [Dong-A Pharm's Fation Enters U.S. Sephora Stores - en.sedaily.com](https://en.sedaily.com/technology/2026/08/31/dong-a-pharms-fation-enters-us-sephora-stores) — en.sedaily.com, 2026-08-31, positive
- [At Sephora, a Fragrance Brand All About Perfumers Launches - Yahoo](https://shopping.yahoo.com/beauty/fragrance/articles/sephora-fragrance-brand-perfumers-launches-040100647.html) — shopping.yahoo.com, 2026-08-31, positive
- [K-Beauty Pushes Into U.S. Store Shelves From Target to Sephora - Seoul Economic Daily](https://en.sedaily.com/finance/2026/08/29/k-beauty-pushes-into-us-store-shelves-from-target-to-sephora) — en.sedaily.com, 2026-08-29, positive
- [Kohl's Sephora partnership has gone from a growth engine to a sales problem - Yahoo Finance](https://finance.yahoo.com/markets/stocks/articles/kohls-sephora-partnership-gone-growth-152207117.html) — finance.yahoo.com, 2026-08-28, negative

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/sephora