# Shopify — media coverage

Shopify was mentioned 39 times in 31 outlets across 6 countries over the last 12 months. 46% of that coverage was positive and 5% negative. 82% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 39 (41 all-time)
- Outlets (12 months): 31 in 6 countries
- Average sentiment: +0.300 (46% positive, 5% negative)
- PR / editorial: 7 PR · 32 editorial
- Sector: Retail

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 14 |
| 2026-03 | 18 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 2 |
| 2026-08 | 5 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| shopify.com | 6 |
| 9to5mac.com | 2 |
| finance.yahoo.com | 2 |
| news.crunchbase.com | 2 |
| blog.smart-dato.com | 1 |
| community.shopify.com | 1 |
| contxto.com | 1 |
| ecommercefastlane.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 30 |
| US | 5 |
| AU | 1 |
| MY | 1 |
| ST | 1 |
| VC | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 31 |
|  | 7 |
| it | 1 |

## Share of voice among Retail peers (12 months)

| Brand | Mentions |
|---|---|
| Amazon | 962 |
| Walmart | 124 |
| Ikea | 67 |
| Aldi | 51 |
| EBay | 43 |
| Shopify | 39 |
| Lidl | 39 |
| Tesco | 35 |
| OLX | 35 |
| Target Corporation | 33 |

## Recent coverage

- [Affirm and Shopify launch installments payments in Australia](https://www.finextra.com/pressarticle/110751/affirm-and-shopify-launch-installments-payments-in-australia?utm_medium=rssfinextra&utm_source=finextrafeed) — finextra.com, 2026-08-28, positive
- [Building on AI’s Unfinished Foundation](https://sloanreview.mit.edu/article/building-on-ais-unfinished-foundation/) — sloanreview.mit.edu, 2026-08-26, positive
- [Razorpay’s ChatGPT Gambit, Snapchat’s Next Big Quest & More](https://inc42.com/buzz/razorpays-chatgpt-gambit-snapchats-next-big-quest-more/) — inc42.com, 2026-08-14, neutral
- [AI Just Made Retail’s Long Tail Pay Off](https://www.pymnts.com/news/retail/2026/ai-just-made-retails-long-tail-pay-off/) — pymnts.com, 2026-08-13, neutral
- [Future Apple wearables, iOS 27 beta 5, iPhone 20 details](https://9to5mac.com/2026/08/13/happy-hour-603/) — 9to5mac.com, 2026-08-13, positive
- [WhatsApp Commerce Tools: Platform Risk, Cash-on-Delivery Confirmation, Agent Squeeze](https://trends.vc/whatsapp-commerce-tools-platform-risk-cash-on-delivery-confirmation-agent-squeeze/) — trends.vc, 2026-07-29, neutral
- [StarApps expands its Shopify ecosystem with AppMaker acquisition](https://contxto.com/en/news/starapps-expands-its-shopify-ecosystem-with-appmaker-acquisition/) — contxto.com, 2026-07-21, positive
- [Citizens reiterates Shopify stock rating on enterprise momentum - Investing.com](https://www.investing.com/news/analyst-ratings/citizens-reiterates-shopify-stock-rating-on-enterprise-momentum-93CH-4584322) — investing.com, 2026-03-27, positive

## Related brands

- [Amazon](https://voilaiq.com/brand-catalog/amazon.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/shopify