# Škoda Auto — media coverage

Škoda Auto was mentioned 143 times in 49 outlets across 14 countries over the last 12 months. 73% of that coverage was positive and 2% negative. 56% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 143 (150 all-time)
- Outlets (12 months): 49 in 14 countries
- Average sentiment: +0.582 (73% positive, 2% negative)
- PR / editorial: 63 PR · 80 editorial
- Sector: Auto
- Also written as: Skoda, Škoda, Skoda Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 2 |
| 2026-01 | 9 |
| 2026-02 | 9 |
| 2026-03 | 11 |
| 2026-04 | 9 |
| 2026-05 | 16 |
| 2026-06 | 36 |
| 2026-07 | 16 |
| 2026-08 | 34 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| skoda-storyboard.com | 38 |
|  | 25 |
| praguedaily.news | 9 |
| autocar.co.uk | 6 |
| electrive.com | 5 |
| skoda-auto.co.in | 5 |
| automotiveworld.com | 4 |
| themachinemaker.com | 4 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 50 |
| IN | 32 |
| US | 27 |
| CZ | 14 |
| GB | 6 |
| ES | 3 |
| IT | 3 |
| FR | 2 |
| CH | 1 |
| IE | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 142 |
| en | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Škoda Octavia celebrates 30 years and almost eight million cars - Auto Trader NZ](https://autotrader.co.nz/news/skoda-octavia-celebrates-30-years-and-almost-eight-million-cars) — autotrader.co.nz, 2026-08-29, positive
- [Kia EV2](https://www.autocar.co.uk/car-review/kia/ev2) — autocar.co.uk, 2026-08-28, neutral
- [Škoda celebrates 30 years of the modern-generation Octavia - Motor Trade News](https://www.motortradenews.com/industry-market-news/skoda-celebrates-30-years-of-the-modern-generation-octavia/) — motortradenews.com, 2026-08-27, positive
- [Škoda Octavia Celebrates 30 Years: Three Decades of a Best-Seller - Prague Daily News](https://www.praguedaily.news/2026/08/27/skoda-octavia-celebrates-30-years-three-decades-of-a-best-seller/) — praguedaily.news, 2026-08-27, positive
- [Serbia July 2026: Toyota Yaris Cross manages first ever win - Best Selling Cars Blog](https://bestsellingcarsblog.com/2026/08/serbia-july-2026-toyota-yaris-cross-manages-first-ever-win/) — bestsellingcarsblog.com, 2026-08-26, neutral
- [JSW’s Parth Jindal keeps door open on Škoda VW deal as auto ambitions widen - BusinessLine](https://www.thehindubusinessline.com/companies/jsws-parth-jindal-keeps-door-open-on-skoda-vw-deal-as-auto-ambitions-widen/article71392458.ece) — thehindubusinessline.com, 2026-08-26, neutral
- [Škoda Auto supports UCI Mountain Bike World Championshipsas official partner for second year running - Škoda Storyboard](https://www.skoda-storyboard.com/en/press-releases/skoda-auto-supports-uci-mountain-bike-world-championshipsas-official-partner-for-second-year-running/) — skoda-storyboard.com, 2026-08-25, positive
- [Opinion: should it matter if you say Skoda or 'Shhhhkoda'?](https://www.autocar.co.uk/opinion/new-cars/opinion-should-it-matter-if-you-say-skoda-or-shhhhkoda) — autocar.co.uk, 2026-08-25, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/skoda-auto