# Škoda — media coverage

Škoda was mentioned 34 times in 27 outlets across 12 countries over the last 12 months. 38% of that coverage was positive and 18% negative. 79% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 34 (36 all-time)
- Outlets (12 months): 27 in 12 countries
- Average sentiment: +0.178 (38% positive, 18% negative)
- PR / editorial: 7 PR · 27 editorial
- Sector: Auto

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| forum.skodahome.cz | 3 |
| autohaus-habinghorst.de | 2 |
| en.wikipedia.org | 2 |
| novinky.cz | 2 |
| skodaplichta.pl | 2 |
| skoda-storyboard.com | 2 |
| archiv.hn.cz | 1 |
| autoaddikt.hu | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| CZ | 10 |
| INT | 10 |
| DE | 3 |
| PL | 2 |
| SK | 2 |
| BA | 1 |
| CN | 1 |
| FI | 1 |
| HU | 1 |
| IT | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 12 |
| cs | 10 |
| de | 3 |
| pl | 2 |
| sk | 2 |
| fi | 1 |
| hu | 1 |
| it | 1 |
| sl | 1 |
| sr | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Škoda Superb Combi 193km 1968cm3 diesel skrzynia automatyczna napęd 4x4 (dołączany automatycznie) - Škoda Plichta](https://skodaplichta.pl/auta-dostepne-od-reki/skoda-superb-combi-193km-1968cm3-diesel-skrzynia-automatyczna-naped-4x4-dolaczany-automatycznie-2/) — skodaplichta.pl, 2026-03-28, neutral
- [Škoda po vetrolomu bo milijonska, problem bodo tudi izvajalci](https://www.delo.si/novice/slovenija/veter-se-je-umiril-na-terenu-se-vedno-stevilne-ekipe) — delo.si, 2026-03-28, positive
- [Škoda Superb Sportline 193km 1968cm3 diesel skrzynia automatyczna napęd 4x4 (dołączany automatycznie) - Škoda Plichta](https://skodaplichta.pl/auta-dostepne-od-reki/skoda-superb-sportline-193km-1968cm3-diesel-skrzynia-automatyczna-naped-4x4-dolaczany-automatycznie-4/) — skodaplichta.pl, 2026-03-28, neutral
- [A Škoda kivonul Kínából: nem tudnak lépést tartani a hazai gyártókkal | AutóAddikt](https://www.autoaddikt.hu/a-skoda-kivonul-kinabol-nem-tudnak-lepest-tartani-a-hazai-gyartokkal/) — autoaddikt.hu, 2026-03-28, positive
- [Škoda Karoq Selection Privatleasing Angebot - Jetzt bereits ab 246,-€ mtl.¹ - AUTOHAUS HABINGHORST](https://autohaus-habinghorst.de/2026/03/27/skoda-karoq-privatleasing) — autohaus-habinghorst.de, 2026-03-27, positive
- [Škoda Superb Combi iV Privatleasing Angebot - Jetzt bereits ab 399,-€ mtl.¹ - AUTOHAUS HABINGHORST](https://autohaus-habinghorst.de/2026/03/27/skoda-superb-combi-iv-privatleasing-angebot-jetzt-bereits-ab-399-mtl) — autohaus-habinghorst.de, 2026-03-27, positive
- [Jopa 1,6 miljardin ratikkadiiliin tuli oikeuden ratkaisu – Suomalainen Škoda Transtech hävisi mutta ei luovuta | Tekniikka&Talous](https://www.tekniikkatalous.fi/uutiset/a/59d5c2cf-7127-4cce-9e39-45835445c2ca) — tekniikkatalous.fi, 2026-03-27, negative
- [Škoda aggiorna Elroq ed Enyaq: tutte le novità messe in campo](https://www.autoblog.it/post/skoda-aggiorna-elroq-ed-enyaq-tutte-le-novita-messe-in-campo) — autoblog.it, 2026-03-27, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/skoda