# Snapchat — media coverage

Snapchat was mentioned 42 times in 40 outlets across 10 countries over the last 12 months. 50% of that coverage was negative and 26% positive. 86% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 42 (43 all-time)
- Outlets (12 months): 40 in 10 countries
- Average sentiment: -0.178 (26% positive, 50% negative)
- PR / editorial: 6 PR · 36 editorial
- Sector: Tech

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 1 |
| 2026-01 | 0 |
| 2026-02 | 15 |
| 2026-03 | 20 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 4 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| newsroom.snap.com | 2 |
| yahoo.com | 2 |
| adexchanger.com | 1 |
| advertiserreview.com | 1 |
| ain.ua | 1 |
| altonivel.com.mx | 1 |
| autoplus.fr | 1 |
| blackchronicle.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 28 |
| US | 4 |
| FR | 2 |
| NL | 2 |
| AT | 1 |
| AU | 1 |
| IE | 1 |
| IN | 1 |
| MX | 1 |
| UA | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 30 |
|  | 7 |
| fr | 2 |
| nl | 2 |
| es | 1 |

## Share of voice among Tech peers (12 months)

| Brand | Mentions |
|---|---|
| Google | 1408 |
| Apple | 976 |
| Meta | 929 |
| OpenAI | 641 |
| Microsoft | 622 |
| Anthropic | 451 |
| Samsung | 416 |
| Nvidia | 279 |
| Huawei | 151 |
| TikTok | 134 |

## Recent coverage

- [Social media firms urge caution on early Australia under-16 ban data](https://economictimes.indiatimes.com/tech/technology/social-media-firms-urge-caution-on-early-australia-under-16-ban-data/articleshow/133231422.cms) — economictimes.indiatimes.com, 2026-08-14, neutral
- [Snapchat Has Gen Z’s Attention In India; It’s Time To Monetise Now](https://inc42.com/features/snapchat-has-gen-zs-attention-in-india-its-time-to-monetise-now/) — inc42.com, 2026-08-13, positive
- [Суд у США дозволив розгляд тисячі позовів проти Meta, Google, TikTok і Snapchat через залежність від соцмереж](https://ain.ua/2026/08/11/sud-u-ssa-dozvoliv-rozgliad-tisiac-pozoviv-cerez-viklikannia-zaleznosti-vid-socmerez/) — ain.ua, 2026-08-11, negative
- [Snapchat Turns Chat Into a Brand Channel at Advertising Week NY 2025 - Influencer Marketing Hub](https://influencermarketinghub.com/snapchat-chat-brand-channel-at-advertising-week-ny/) — influencermarketinghub.com, 2026-08-06, positive
- [Des enfants exposés à des contenus illégaux : pourquoi Snapchat est dans le collimateur de l’UE](https://www.challenges.fr/entreprise/tech-numerique/des-enfants-exposes-a-des-contenus-illegaux-pourquoi-snapchat-est-dans-le-collimateur-de-lue_642174) — challenges.fr, 2026-03-27, negative
- [TikTok au volant : un fléau qui concerne de nombreux jeunes](https://www.autoplus.fr/actualite/tiktok-au-volant-un-fleau-qui-concerne-de-nombreux-jeunes-1433511.html) — autoplus.fr, 2026-03-27, negative
- [Austria Plans Social-Media Ban for Kids as It Awaits EU Rules](https://www.bloomberg.com/news/articles/2026-03-27/austria-plans-social-media-ban-for-kids-as-it-awaits-eu-rules) — bloomberg.com, 2026-03-27, neutral
- [Snapchat Under EU Investigation Over Child Safety and Illegal Sales - WION](https://www.wionews.com/videos/snapchat-under-eu-investigation-over-child-safety-and-illegal-sales-1774608268937) — wionews.com, 2026-03-27, negative

## Related brands

- [TikTok](https://voilaiq.com/brand-catalog/tiktok.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/snapchat