# Sony — media coverage

Sony was mentioned 75 times in 55 outlets across 15 countries over the last 12 months. 37% of that coverage was positive and 20% negative. 89% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 75 (78 all-time)
- Outlets (12 months): 55 in 15 countries
- Average sentiment: +0.136 (37% positive, 20% negative)
- PR / editorial: 8 PR · 67 editorial
- Sector: Tech

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 10 |
| 2026-03 | 26 |
| 2026-04 | 1 |
| 2026-05 | 1 |
| 2026-06 | 1 |
| 2026-07 | 2 |
| 2026-08 | 33 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| cnet.com | 5 |
| mashable.com | 5 |
| businessinsider.com | 3 |
| gamedeveloper.com | 3 |
| videoguys.com | 3 |
| forbes.com | 2 |
| freemalaysiatoday.com | 2 |
| olhardigital.com.br | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 30 |
| US | 27 |
| BR | 3 |
| AE | 2 |
| FR | 2 |
| MX | 2 |
| AU | 1 |
| CN | 1 |
| DE | 1 |
| HR | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 40 |
| en | 28 |
| fr | 2 |
| de | 1 |
| es | 1 |
| hr | 1 |
| nl | 1 |
| tr | 1 |

## Share of voice among Tech peers (12 months)

| Brand | Mentions |
|---|---|
| Google | 1408 |
| Apple | 976 |
| Meta | 929 |
| OpenAI | 641 |
| Microsoft | 622 |
| Anthropic | 451 |
| Samsung | 416 |
| Nvidia | 279 |
| Huawei | 151 |
| TikTok | 134 |

## Recent coverage

- [Sony’s New Bravia 6 TVs Take On Entry-Level OLEDs](https://www.cnet.com/tech/home-entertainment/sonys-new-bravia-6-tvs-take-on-entry-level-oleds/) — cnet.com, 2026-08-27, positive
- [Sony Xperia 10 VIII: Release date, price and specs](https://techcabal.com/2026/08/27/sony-xperia-10-viii-release-date-price-specs/) — techcabal.com, 2026-08-27, neutral
- [Xiaomi Launches Global EV Website](https://cleantechnica.com/2026/08/26/xiaomi-launches-global-ev-website/) — cleantechnica.com, 2026-08-27, negative
- [The Download: the Kids issue arrives, and Bill Gates reveals his AI fears](https://www.technologyreview.com/2026/08/26/1143000/the-download-kids-issue-launch-bill-gates-ai-fears/) — technologyreview.com, 2026-08-26, positive
- [‘Namoradinhos da internet’: os quatro atores escolhidos para estrelar filme dos Beatles](https://veja.abril.com.br/cultura/namoradinhos-da-internet-os-quatro-atores-escolhidos-para-estrelar-filme-dos-beatles/) — veja.abril.com.br, 2026-08-22, neutral
- [Shark Tank México inicia grabaciones de su temporada 11: esto sabemos](https://www.altonivel.com.mx/shark-tank-mexico-inicia-grabaciones-de-su-temporada-11-esto-sabemos/) — altonivel.com.mx, 2026-08-21, neutral
- [PlayStation Store ya cobra en pesos en México, pero el precio final tiene una sorpresa](https://www.merca20.com/playstation-store-ya-cobra-en-pesos-en-mexico-pero-el-precio-final-tiene-una-sorpresa/?utm_source=rss&utm_medium=rss&utm_campaign=playstation-store-ya-cobra-en-pesos-en-mexico-pero-el-precio-final-tiene-una-sorpresa) — merca20.com, 2026-08-21, neutral
- [WPP seeks to seal 'highly confidential and sensitive' client information from lawsuit with former exec](https://www.businessinsider.com/wpp-seal-lawsuit-former-executive-richard-foster-sony-china-2026-8) — businessinsider.com, 2026-08-21, neutral

## Related brands

- [Samsung](https://voilaiq.com/brand-catalog/samsung.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/sony