# Spotify — media coverage

Spotify was mentioned 201 times in 111 outlets across 23 countries over the last 12 months. 52% of that coverage was positive and 11% negative. 83% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 201 (226 all-time)
- Outlets (12 months): 111 in 23 countries
- Average sentiment: +0.327 (52% positive, 11% negative)
- PR / editorial: 35 PR · 166 editorial
- Sector: Media
- Also written as: Spotify Duo, Spotify Podcast, Spotify Premium, Spotify Wrapped

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 5 |
| 2025-12 | 18 |
| 2026-01 | 5 |
| 2026-02 | 8 |
| 2026-03 | 10 |
| 2026-04 | 10 |
| 2026-05 | 24 |
| 2026-06 | 28 |
| 2026-07 | 11 |
| 2026-08 | 72 |
| 2026-09 | 3 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| newsroom.spotify.com | 22 |
|  | 20 |
| marketbeat.com | 8 |
| bgr.com | 5 |
| techradar.com | 5 |
| musicbusinessworldwide.com | 4 |
| podnews.net | 4 |
| ppc.land | 4 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 129 |
| US | 40 |
| AE | 5 |
| IN | 4 |
| ES | 2 |
| GB | 2 |
| KR | 2 |
| UA | 2 |
| AU | 1 |
| BE | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 197 |
| en | 3 |
| tr | 1 |

## Share of voice among Media peers (12 months)

| Brand | Mentions |
|---|---|
| Ilta-Sanomat | 2586 |
| Oskarshamns-Nytt | 1452 |
| Aachener Nachrichten | 510 |
| Netflix | 298 |
| Spotify | 201 |
| New York World | 192 |
| Disney | 142 |
| Yug : nezavisimaya gazeta | 92 |
| HGTV | 89 |
| Haber365.com.tr | 87 |

## Recent coverage

- [YouTube Premium Users Should Consider Cutting This Subscription ASAP - SlashGear](https://www.slashgear.com/2243929/subscription-service-youtube-users-should-cancel/) — slashgear.com, 2026-09-01, neutral
- [YouTube Premium Users Should Consider Cutting This Subscription ASAP - SlashGear](https://www.slashgear.com/2243929/subscription-service-youtube-users-should-cancel/) — slashgear.com, 2026-09-01, negative
- [YouTube Premium Users Should Consider Cutting This Subscription ASAP - SlashGear](https://www.slashgear.com/2243929/subscription-service-youtube-users-should-cancel/) — slashgear.com, 2026-09-01, neutral
- [Limp Bizkit’s “Rollin’” Surpasses 1 Billion Spotify Streams - The Mosh Network](https://themosh.net/limp-bizkit-rollin-spotify-1-billion-streams/) — themosh.net, 2026-08-31, positive
- [Spotify (NYSE: SPOT) CAO’s initial stake disclosed at 1,852 RSUs - Stock Titan](https://www.stocktitan.net/sec-filings/SPOT/form-3-spotify-technology-s-a-initial-statement-of-beneficial-ownersh-6a77fde27d5d.html) — stocktitan.net, 2026-08-31, neutral
- [How Spotify’s Founder Daniel Ek is Using AI to Transform Music Discovery - Analytics Insight](https://www.analyticsinsight.net/apps/how-spotifys-founder-daniel-ek-is-using-ai-to-transform-music-discovery) — analyticsinsight.net, 2026-08-31, positive
- [Samsung Music Studio 7 Beats Sonos Era 300 for TV Use: One Cable, Every Source - techtimes.com](https://www.techtimes.com/articles/326083/20260831/samsung-music-studio-7-beats-sonos-era-300-tv-use-one-cable-every-source.htm) — techtimes.com, 2026-08-31, neutral
- [The Ringer's Sean Fennessey Criticizes Site's Netflix Partnership - Variety](https://variety.com/2026/digital/news/the-ringer-sean-fennessey-criticizes-netflix-partnership-1236847436/) — variety.com, 2026-08-31, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/spotify