# Subaru — media coverage

Subaru was mentioned 102 times in 61 outlets across 8 countries over the last 12 months. 42% of that coverage was positive and 5% negative. 89% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 102 (103 all-time)
- Outlets (12 months): 61 in 8 countries
- Average sentiment: +0.277 (42% positive, 5% negative)
- PR / editorial: 11 PR · 91 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 2 |
| 2026-02 | 65 |
| 2026-03 | 20 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 1 |
| 2026-07 | 0 |
| 2026-08 | 12 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| caranddriver.com | 8 |
| carbuzz.com | 7 |
| mixvale.com.br | 5 |
| autoblog.com | 4 |
| en.wikipedia.org | 4 |
| thedrive.com | 4 |
| autoevolution.com | 3 |
| motor1.com | 3 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 51 |
| US | 32 |
| BR | 8 |
| AU | 5 |
| CA | 2 |
| JP | 2 |
| EG | 1 |
| SK | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 77 |
|  | 18 |
| pt | 3 |
| da | 1 |
| es | 1 |
| fr | 1 |
| sk | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [New PNW Edition Prius Includes Extra Mirrors to Watch Drivers Behind Them Go Nuts - The Needling](https://theneedling.com/2026/08/29/new-pnw-edition-prius-includes-extra-mirrors-to-watch-drivers-behind-them-go-nuts/) — theneedling.com, 2026-08-29, neutral
- [2027 Subaru Uncharted Quick Review: The Electric Crosstrek Everyone’s Sleeping On](https://www.thedrive.com/car-reviews/2027-subaru-uncharted-review) — thedrive.com, 2026-08-18, positive
- [The Subaru Uncharted’s Steering Wheel Is Surprisingly Good](https://www.thedrive.com/news/the-subaru-uncharteds-steering-wheel-is-surprisingly-good) — thedrive.com, 2026-08-13, positive
- [A Toyota C-HR EV Recharged Its 12-Volt Battery After 14 Days, Revealing Why a Full 74.7-kWh Pack Can Still Leave an EV Stranded - Torque News](https://www.torquenews.com/17998/toyota-c-hr-ev-recharged-its-12-volt-battery-after-14-days-revealing-why-full-747-kwh-pack) — torquenews.com, 2026-08-13, neutral
- [Toyota GR Supra: The Sports Coupe That Quietly Holds Its Value Better Than Expected](https://www.topspeed.com/sports-coupe-holds-value-better-than-expected/) — topspeed.com, 2026-08-10, neutral
- [2026 Subaru Outback review: Great interior, refined drive, divisive looks](https://arstechnica.com/cars/2026/08/2026-subaru-outback-limited-review-boxy-outside-almost-premium-inside/) — arstechnica.com, 2026-08-10, neutral
- [2026 Subaru Outback Wilderness Review: So Good You’ll Forget How Bad It Looks](https://www.thedrive.com/car-reviews/2026-subaru-outback-wilderness-review) — thedrive.com, 2026-08-10, positive
- [5 injured after SUV slams into 3 cars stopped at busy intersection in Wadsworth - Lake and McHenry County Scanner](https://www.lakemchenryscanner.com/2026/08/08/5-injured-after-suv-slams-into-three-cars-stopped-at-busy-intersection-in-wadsworth/) — lakemchenryscanner.com, 2026-08-08, negative

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/subaru